How to Become a Professional Phone-tographer
There’s never been a more exciting time for Influencer Marketing. The penny has...
How to Create Captivating Video Content
Video is proven to connect with people more powerfully than any other marketing...
How to Write a Killer Caption
While a picture is worth a thousand words, a caption can make or break an...
How to Create Top Foodie Content in 7 Steps
In this day and age, one of the best parts of eating out is snapping that...
How Much Aussie Influencers Can Earn This Christmas
With the silly season upon us, let’s make your CHRISTMAS a CRACKER! Everyone...
How To Get Value Out of Influencer Marketing
When done right, Influencer marketing is powerful and valuable. You might find yourself struggling to find a volume of quality influencers to create word of mouth around your brand. You could scan millions of Instagram users and approach influencers one-by-one to try and persuade them to endorse your product. Or you could take the easy way out, and use a self-serve marketplace like TRIBE where we bring influencers to brands hungry for their creative and original content. Plus, there's only so many times you can take the hit of a seen message with no reply. CMO took a deep dive into the different influencer marketing platforms you can use to get the most out of Influencer Marketing with the least effort, TRIBE included, so have a read here.
Influencers Are the New Brands
Our instagram feeds contain high quality sponsored content, runway shows feature popular fashion bloggers, and traditional celebrity endorsements have been replaced by true lovers of the product. It is fair to say that influencer marketing has well and truly taken off! Influencers are now recognised by brands as major marketing channels and are becoming brands themselves. While the difference between influencers and brands once existed, popular influencers have so many followers, they’ve grown their personal brand to the point of and becoming a brand themselves. This uncertainty, along with their unrelatable lifestyles and underwhelming sales results have lead brands towards micro influencers. For an industry based on the “economy of trust”, we think it makes sense to target smaller audiences, spread stronger messages and make a deeper impact. To read more, check out the article here.
How Much UK Influencers Can Earn This Xmas
Christmas is a magical time in the United Kingdom, and if you’re an influencer...
How to Create Stop Motion Content
Stop Motion videos are a compelling way to Instagrab the attention of your fave...
Follower Bots and Why Brands Won’t Work With You
2018 Update to Influencer Rating: In a bid to protect the energy of both our influencers and brands, we have updated TRIBE’s influencer ratings to penalise any current bot activity detected on influencer accounts. See here for more details. Once you completely stop using these tools, your rating will begin to recover. Growing an Instagram account is hard. It’s tricky being patient in an industry growing as quickly as influencer marketing. Unfortunately the fear of ‘missing the boat’ is driving many to set up FOLLOWER BOTS to cut corners. While these can boost numbers in the short-term, brands are now lumping Follower Bots in the same bucket as buying fake followers, likes and comments. But it makes sense. In fact, we’ve recently noticed at TRIBE how many influencers are being declined because of them. Bots are costing talented content creators LOADS of valuable collaborations.
How to Get Your Influencer Campaign Ready for Christmas
Christmas is just around the corner (holy sh*t!). But don’t fret! It’s not too...