Brand Resources By Olivia Doolan

How to Get Your Influencer Campaign Ready for Christmas

Christmas is just around the corner (holy sh*t!).

But don’t fret! It’s not too late to unleash an army of influencers to generate serious hype for your brand this festive season.

And better yet, you can schedule an entire campaign in advance, so your campaign can go Christmas ham while you kick your feet up for the holidays.


Just Take Ferrero Rocher's Lead..

See how they built their campaign to run on autopilot, so their brand manager can kick her feet up over the holidays.

In a matter of days, Ferrero Rocher successfully lined up over 80 pieces of content to go live before the 25th of Dec, positioning their brand to become a key part of the holiday narrative everywhere.


Day 1

Brief created, uploaded and live on the TRIBE app. 

Brief on the TRIBE App

Day 7

136 pieces of unique, on-brand content submitted to the platform.

Ferrero Rocher Christmas Content

Day 8

81 pieces of content approved and scheduled for Nov and Dec (talk about organised!)

schedule content

The End Result?

First batch of content published, Ferrero have successfully embedded their brand into the Christmas narrative this holidays. 

TRIBE influencer sentiment

Within TWO WEEKS, Ferrero Rocher organised their TRIBE campaign to spark authentic word of mouth conversation about their brand, this holidays.

Ferrero Rocher Christmas sentiment

Ferrero’s brand manager can now kick back and relax this xmas! 🍹