Here at TRIBE we believe that consumers should always be put first with sponsored posts. Therefore both influencers and brands need to ensure they keep themselves up to speed with the latest best practice so that no campaign or post is false or misleading. TRIBE expects that all users comply with all applicable laws and industry self regulation, including the AANA Guidelines (AU) and CAP Code (UK). This means that all influencer marketing posts facilitated through TRIBE should be transparent and labeled with appropriate disclosures, such as #ad.
BE RESPONSIVE: Please appreciate the energy each Influencer has invested into their submission by responding to each one quickly. This will also prevent Influencers having a negative experience with your brand.
BE AWARE: Feel free to share an Influencer's post within the same social platform, however content cannot be used in any additional marketing material, nor should it be used outside of the original social platform.
BE TRANSPARENT: Be aware of the need to be transparent when engaging with influencers, and the requirement to label influencer posts with #ad to inform consumers of the commercial relationship.
BE TRANSPARENT: Include #ad so your tribe knows it’s a sponsored post.
BE GENEROUS: Post must stay on the top of your feed for minimum 5 hours and on your platform for 30 days.
BE AUTHENTIC: If you wouldn't recommend the brand for free - don't recommend it for money.
BE GENUINE: All imagery submitted must be owned and captured by you, unless otherwise directed by the brand. We work exclusively with Influencers who’ve organically grown their audience, therefore if you’re misrepresenting the size of your audience or engagement in your content, we reserve the right terminate your TRIBE account.
BE MINDFUL: If you’re seen to be recommending competing brands in quick succession or over-populating your feed with sponsored posts, you’ll lose credibility with your tribe.
USING THE TRIBE PLATFORM
REGISTERING AN ACCOUNT
ADDITIONAL TERMS FOR INFLUENCERS
Further Terms for Influencer Accounts
Terms for Participating in a Campaign
Influencer Relationship with Tribe and the Brand
ADDITIONAL TERMS FOR BRANDS
Further Terms for Brand Accounts
Payment Terms for Brands
Terms for Campaigns
TRIBE’S INTELLECTUAL PROPERTY
INFLUENCER & BRAND REPRESENTATIONS AND WARRANTIES
GST in Australia
LIMITATION OF LIABILITY
CONTACT AND HELP DETAILS
You may contact Tribe via:
Mail (Australia): 6 Emerald Way, South Melbourne, VIC 3205
Mail (UK): TRIBE c/o We Work, 16 Great Chapel Street, London, W1F 8FL
Telephone (Australia): +613 9005 6032
“CAP Code” means the Committee of Advertising Practice Code, which is regulated by the ASA in the UK;
“CMA” means the Competitions and Markets Authority in the UK
“Laws” means all applicable laws, codes of practice and guidance relating to influencer marketing in the UK, including the Consumer Protection from Unfair Trading Regulations 2008 and the CAP Code, as well as any applicable guidance issued by the ASA, CAP and/or the CMA from time to time;
“Media Agency” means an authorised third party organisation acting on behalf of a Brand or Brands, including public relations, media, creative, design and digital agencies;