Here at TR|BE we believe that consumers should always be put first with sponsored posts. Therefore both influencers and brands need to ensure that no campaign or post is false or misleading. TR|BE expects that the Australian Consumer Law and the guidelines issued by the Australian Competition & Consumer Commission will be adhered to by all users of the Tribe Platform.
We also support the AANA codes of practice that aim to promote through industry self-regulation consumer confidence in and respect for general standards of advertising. The system of self-regulation in Australia is endorsed by important industry bodies including The Communications Council and the Media Federation of Australia. Therefore all Campaigns and related Posts need to comply with the AANA Code of Ethics and related codes to ensure community standards are maintained.
BE RESPONSIVE: Please appreciate the energy each Influencer has invested into their submission by responding to each one quickly. This will also prevent Influencers having a negative experience with your brand.
BE BRAVE: Resist the urge to micro-manage. Everything from bad grammar to shaky footage makes up a unique dialect an Influencer has crafted with their tribe over thousands of posts. If you change the language, you’ll change the response.
BE OPEN: This platform is for Influencers, not celebrities. You may not recognize them, but rest assured their followers do. We believe accessing countless pockets of influence is far more meaningful than a large celebrity endorsement.
BE AWARE: Feel free to share an Influencer's post within the same social platform, however content cannot be used in any additional marketing material.
BE TRANSPARENT: We strongly recommend you add #spon, #ad or similar in your caption if you feel your tribe can't reasonably identify a sponsored post.
BE GENEROUS: Post must stay on the top of your feed for minimum 5 hours and on your platform for 30 days.
BE AUTHENTIC: If you wouldn't recommend the brand for free - don't recommend it for money.
BE GENUINE: We work exclusively with Influencers who’ve organically grown their audience. If you’re misrepresenting the size of your audience, we reserve the right terminate your TR|BE account.
BE MINDFUL: If you’re seen to be recommending competing brands in quick succession or over-populating your feed with sponsored posts, you’ll lose credibility with your tribe.
USING THE TRIBE PLATFORM
REGISTERING AN ACCOUNT
ADDITIONAL TERMS FOR INFLUENCERS
ADDITIONAL TERMS FOR BRANDS
TRIBE’S INTELLECTUAL PROPERTY
INFLUENCER & BRAND REPRESENTATIONS AND WARRANTIES
LIMITATION OF LIABILITY
CONTACT AND HELP DETAILS
You may contact Tribe via:
The Privacy Officer