LEGO has had it's fair share of troubles in the past. The resignation of presidents, significant monetary loss and cuts to employee wages have forced them to constantly reinvent itself. A global business restructure paired with the adoption of a savvy social media strategy has brought new life to the company. Implementing user generated content into their strategy, LEGO has successfully inspired the world’s creativity by encouraging customers to share their creations on social media. Click here to read TRIBE CEO Anthony Svirskis upack the secrets behind the success and rebranding of LEGO.