TRIBE's Commitment to Brand Safety
Influencer Marketing is about to become the next Billion Dollar Industry, so as this channel takes up an increasingly larger share of marketing strategies, it's never been more important to ensure the platforms and agencies you work with are committed to the highest standard of integrity. TRIBE was built with these values in mind, which is why we we’ve always delivered content up front, the ultimate safety for any Brand. Not only do you get to ensure each piece of content aligns with your brand and strategy but you can also be confident that the content in your TRIBE inbox has been crafted by authentic influencers. We ensure this by running periodic scans on each and every Influencer on TRIBE to identify irregularities that might indicate fraudulent behaviour. In the earliest stages of TRIBE’s development, we created fake accounts that emulated the worst behaviour such as ripping content, buying engagement and using follower bots. The findings of this study were then dissected by our data science team who constructed a set of patterns and key indicators to identify fraudulent influencers. This became our proprietary Audience Vital Signs (AVS) algorithm. By scanning every influencer on entry into our network and multiple times per day we’re preventing any inauthentic accounts from entering our platform and more importantly, from entering your TRIBE inbox. So not only are you saving yourself time checking each influencer but your campaign budget goes further. We’re constantly refining and updating our AVS to make sure we’re picking up on any new fraudulent techniques so that we can maintain our platform integrity, and you have less to worry about! Today, there are four main components of our brand safety pledge. If you’d like to know more about each of these components, please click through to a more detailed explainer.
TRIBE's Commitment to the GDPR
TRIBE is committed to compliance with the General Data Protection Regulation...
Follower Bots and Why Brands Won’t Work With You
2018 Update to Influencer Rating: In a bid to protect the energy of both our influencers and brands, we have updated TRIBE’s influencer ratings to penalise any current bot activity detected on influencer accounts. See here for more details. Once you completely stop using these tools, your rating will begin to recover. Growing an Instagram account is hard. It’s tricky being patient in an industry growing as quickly as influencer marketing. Unfortunately the fear of ‘missing the boat’ is driving many to set up FOLLOWER BOTS to cut corners. While these can boost numbers in the short-term, brands are now lumping Follower Bots in the same bucket as buying fake followers, likes and comments. But it makes sense. In fact, we’ve recently noticed at TRIBE how many influencers are being declined because of them. Bots are costing talented content creators LOADS of valuable collaborations.
Why Fake Influencers Don't Stand a Chance
At TRIBE, we’re often asked by brands… “How do you ensure influencers have real...