What Does it Mean When a Brand Schedules My Post?
Brands are always hungry for creator content, and are often provided with more...
How to Create a Cinemagraph in 5 Simple Steps
Cinemagraphs are the latest motion trend taking our socials by storm, and it’s not hard to see why - these mesmerising illusions are seriously thumb-stopping! The love-child of photography, animation and stop-motion, Cinemagraphs are a still image within which a minor and repeated movement occurs. Creators might be reluctant to tackle Cinemagraphs, simply because they are a bit trickier to make than regular content. But their effect is truly unrivalled, and they’re easier to make than you think!
4 Reasons Why Your Brand Needs to Invest in Video
If you’re not already on the video marketing train, then you better get a movie...
How to Become a Professional Phone-tographer
There’s never been a more exciting time for Influencer Marketing. The penny has...
How to Create Captivating Video Content
Video is proven to connect with people more powerfully than any other marketing...
How to Write a Killer Caption
While a picture is worth a thousand words, a caption can make or break an...
How to Create Top Foodie Content in 7 Steps
In this day and age, one of the best parts of eating out is snapping that...
How Much Aussie Influencers Can Earn This Christmas
With the silly season upon us, let’s make your CHRISTMAS a CRACKER! Everyone...
How To Get Value Out of Influencer Marketing
When done right, Influencer marketing is powerful and valuable. You might find yourself struggling to find a volume of quality influencers to create word of mouth around your brand. You could scan millions of Instagram users and approach influencers one-by-one to try and persuade them to endorse your product. Or you could take the easy way out, and use a self-serve marketplace like TRIBE where we bring influencers to brands hungry for their creative and original content. Plus, there's only so many times you can take the hit of a seen message with no reply. CMO took a deep dive into the different influencer marketing platforms you can use to get the most out of Influencer Marketing with the least effort, TRIBE included, so have a read here.
Influencers Are the New Brands
Our instagram feeds contain high quality sponsored content, runway shows feature popular fashion bloggers, and traditional celebrity endorsements have been replaced by true lovers of the product. It is fair to say that influencer marketing has well and truly taken off! Influencers are now recognised by brands as major marketing channels and are becoming brands themselves. While the difference between influencers and brands once existed, popular influencers have so many followers, they’ve grown their personal brand to the point of and becoming a brand themselves. This uncertainty, along with their unrelatable lifestyles and underwhelming sales results have lead brands towards micro influencers. For an industry based on the “economy of trust”, we think it makes sense to target smaller audiences, spread stronger messages and make a deeper impact. To read more, check out the article here.
How Much UK Influencers Can Earn This Xmas
Christmas is a magical time in the United Kingdom, and if you’re an influencer...