How a Giveaway Destroyed my Authentic Engagement
As an influencer, having an Instagram Business Profile gives you more power than ever before. Accessing valuable insights into your account – such as your audience's demographic, age, gender and region – allows you to not only know your following better, but greatly increases your value to brands. There’s no doubt that uploading audience insights to your TRIBE profile can skyrocket the success of your submissions. Here's a few reasons to give brands a glimpse into your insights... 1. Brands can see the value of your audience for their campaign. 2. As influencer marketing becomes more transparent, you’ll be ahead of the game. 3. Your submission will stand out– Business Profiles are tagged with an insights tab, letting brands know you’re laying it all out on the table.
Top 3 Campaign Strategies for 2019
There's no doubt... 2018 was a big year for influencer marketing. Firstly, consumers began paying more attention to influencer marketing and less attention to traditional advertising. In fact, majority of consumers reported they were more likely to take the recommendation of an influencer they follow over a brand-created ad. As a result, more brands began using micro-influencers in their marketing mix. With most spending between $25,000 and $100,000 on influencer marketing in 2018, 39% of brands are now planning to increase their influencer marketing budgets, with 93% reporting that they will be spending more than $10,000 on their campaigns in 2019. The stats don’t lie - whether you want to grow your online community, connect with your customers or generate a suite of branded content for your advertising, micro-influencers can drive real results for your brand. There are endless ways to harness the power of influencer marketing – from capitalizing on calendar events to launching a new product – it’s just about finding a strategy that works for your campaign! Ready to activate influencers and generate killer content for your brand? Here are TRIBE’s top 3 campaign strategies for 2019!
How uploading your Creator Insights will increase your value
As an influencer, having an Instagram Business Profile gives you more power than ever before. Accessing valuable insights into your account – such as your audience's demographic, age, gender and region – allows you to not only know your following better, but greatly increases your value to brands. There’s no doubt that uploading audience insights to your TRIBE profile can skyrocket the success of your submissions. Here's a few reasons to give brands a glimpse into your insights... 1. Brands can see the value of your audience for their campaign. 2. As influencer marketing becomes more transparent, you’ll be ahead of the game. 3. Your submission will stand out– Business Profiles are tagged with an insights tab, letting brands know you’re laying it all out on the table.
How Much Are My Smartphone Photos Worth To Brands?
Do you love creating stunning content for your socials?
Why Influencer Marketing Stacks Up
The influencer marketing industry has grown considerably over the last few years. A large number of brands are jumping on the influencer bandwagon, and if you haven’t yet, you better get a move on! While this year has seen significant growth in the influencer marketing sector, most brands are still behind when it comes to measuring and understanding the effectiveness of influencers. So we’re laying it out plain and simple – why should brands use micro-influencers? What different approaches can be used? And, most importantly, how can the effectiveness of influencer marketing campaigns be measured?
The Stats Driving Influencer Marketing in 2019
Before the influencer marketing boom, campaigns typically consisted of one celebrity influencer. In 2016, brands began utilizing a handful of online gurus and macro-influencers to promote their products, then, throughout 2017, the number of micro-influencers used in marketing campaigns exploded into the thousands.
Am I A Micro-Influencer?
Simply put… Micro-influencers are everyday people who love creating content. Unlike celebrity influencers, these talented individuals have built smaller, more engaged audiences around a specific passion, everything from beauty, fashion and travel to food, fitness and art.
TRIBE's Definitive List of Creative Formats
With TRIBE, you get to showcase your creativity upfront and let your content speak for itself. We put creators in the driver’s seat, giving you more creative freedom and full control of your content. Put the selfie on the shelfie and try out some of these fun creative formats! Boomerangs
What the FAQ is a Content Campaign?
Since its launch, the TRIBE app has given influencers the opportunity to make a living from their creativity, simply by creating beautiful content for brands and publishing it on their socials. But with the introduction of TRIBE Content Campaigns, you can now submit pics and clips for brands to purchase directly, without having to publish to your socials. This means that you can create content for campaigns outside of your following or niche, even if you haven’t cracked 3k followers. Once approved, brands will use your content for their own marketing channels, without you having to post a thing. You could be seeing your creations splashed across brand newsletters, blogs, websites,magazines or even billboards in no time! Read on to find out what the FAQ Content Campaigns are all about...
Creative Formats for Magical Christmas Content
Flickering lights, glistening snow, steaming hot cocoa by the fire – there’s no doubt that Christmas is a truly magical time.
Insights to Nail Your Advertising This Holiday Season
Believe it or not, the 2018 holiday season is upon us! And with three major events - Christmas, Black Friday and Halloween - jammed into the next two months, there's never been a better opportunity to connect with your customers. Consumer spending and engagement is at an all time high, and as shoppers start compiling their holiday lists, the power of influencer marketing is at its peak. According to Hubspot, 71 percent of consumers said they were more likely to make a purchase based on a social media reference than any other form of marketing.