There's no doubt... 2018 was a big year for influencer marketing. Firstly, consumers began paying more attention to influencer marketing and less attention to traditional advertising. In fact, majority of consumers reported they were more likely to take the recommendation of an influencer they follow over a brand-created ad. As a result, more brands began using micro-influencers in their marketing mix. With most spending between $25,000 and $100,000 on influencer marketing in 2018, 39% of brands are now planning to increase their influencer marketing budgets, with 93% reporting that they will be spending more than $10,000 on their campaigns in 2019. The stats don’t lie - whether you want to grow your online community, connect with your customers or generate a suite of branded content for your advertising, micro-influencers can drive real results for your brand. There are endless ways to harness the power of influencer marketing – from capitalizing on calendar events to launching a new product – it’s just about finding a strategy that works for your campaign! Ready to activate influencers and generate killer content for your brand? Here are TRIBE’s top 3 campaign strategies for 2019!