The Stats Driving Influencer Marketing in 2019
Before the influencer marketing boom, campaigns typically consisted of one celebrity influencer. In 2016, brands began utilizing a handful of online gurus and macro-influencers to promote their products, then, throughout 2017, the number of micro-influencers used in marketing campaigns exploded into the thousands.
Am I A Micro-Influencer?
Simply put… Micro-influencers are everyday people who love creating content. Unlike celebrity influencers, these talented individuals have built smaller, more engaged audiences around a specific passion, everything from beauty, fashion and travel to food, fitness and art.
TRIBE's Definitive List of Creative Formats
With TRIBE, you get to showcase your creativity upfront and let your content speak for itself. We put creators in the driver’s seat, giving you more creative freedom and full control of your content. Put the selfie on the shelfie and try out some of these fun creative formats! BOOMERANGS
What the FAQ is a Content Campaign?
Since its launch, the TRIBE app has given influencers the opportunity to make a living from their creativity, simply by creating beautiful content for brands and publishing it on their socials. But with the introduction of TRIBE Content Campaigns, you can now submit pics and clips for brands to purchase directly, without having to publish to your socials. This means that you can create content for campaigns outside of your following or niche, even if you haven’t cracked 3k followers. Once approved, brands will use your content for their own marketing channels, without you having to post a thing. You could be seeing your creations splashed across brand newsletters, blogs, websites,magazines or even billboards in no time! Read on to find out what the FAQ Content Campaigns are all about...
Creative Formats for Magical Christmas Content
Flickering lights, glistening snow, steaming hot cocoa by the fire – there’s no doubt that Christmas is a truly magical time.
Insights to nail your advertising this Holiday Season
Believe it or not, the 2018 holiday season is upon us! And with three major events - Christmas, Black Friday and Halloween - jammed into the next two months, there's never been a better opportunity to connect with your customers. Consumer spending and engagement is at an all time high, and as shoppers start compiling their holiday lists, the power of influencer marketing is at its peak. According to Hubspot, 71 percent of consumers said they were more likely to make a purchase based on a social media reference than any other form of marketing.
TRIBE's Top 5 Christmas Campaigns
There's no doubt about it – Christmas is the biggest time of the year for brands...
TRIBE's Commitment to Brand Safety
Influencer Marketing is about to become the next Billion Dollar Industry, so as this channel takes up an increasingly larger share of marketing strategies, it's never been more important to ensure the platforms and agencies you work with are committed to the highest standard of integrity. TRIBE was built with these values in mind, which is why we we’ve always delivered content up front, the ultimate safety for any Brand. Not only do you get to ensure each piece of content aligns with your brand and strategy but you can also be confident that the content in your TRIBE inbox has been crafted by authentic influencers. We ensure this by running periodic scans on each and every Influencer on TRIBE to identify irregularities that might indicate fraudulent behaviour. In the earliest stages of TRIBE’s development, we created fake accounts that emulated the worst behaviour such as ripping content, buying engagement and using follower bots. The findings of this study were then dissected by our data science team who constructed a set of patterns and key indicators to identify fraudulent influencers. This became our proprietary Audience Vital Signs (AVS) algorithm. By scanning every influencer on entry into our network and multiple times per day we’re preventing any inauthentic accounts from entering our platform and more importantly, from entering your TRIBE inbox. So not only are you saving yourself time checking each influencer but your campaign budget goes further. We’re constantly refining and updating our AVS to make sure we’re picking up on any new fraudulent techniques so that we can maintain our platform integrity, and you have less to worry about! Today, there are four main components of our brand safety pledge. If you’d like to know more about each of these components, please click through to a more detailed explainer.
How to Create Beautiful Content with a GoPro
Now that GoPro has released their latest stroke of genius, the Hero 7, there are literally no more limits to the content you can create. With insane new features such as voice control and live streaming, this handy little device is now waterproof down to 33ft, while also allowing you to shoot hyper-smooth video and capture time lapses on the move. Credit: Hero 7 launch video GoPro doesn’t just give your content a new perspective – it actually gives your followers a new perspective by taking them on mind-blowing experiences through your eyes, in insanely high quality. If you want to take your content to the next level, here’s how to go pro.
Brand Resources, Influencer Resources
Keeping the Comms in House
TRIBE is optimized to save YOU time. From briefing, to shortlisting, to content licensing – everything is streamlined to help brands and influencers communicate more efficiently. However, some users occasionally feel the need to take their communications outside of TRIBE, which breaches the terms and conditions we have in place to protect both parties. Here’s why you don't need to take your comms off the TRIBE platform.
Behind the Content with Claire Fogel
For many content creators, the concept of making a career out of their passion seems like a distant dream. TRIBE is all about giving everyday people a platform to express their creativity and do what they love – while getting paid for it!