Our instagram feeds contain high quality sponsored content, runway shows feature popular fashion bloggers, and traditional celebrity endorsements have been replaced by true lovers of the product. It is fair to say that influencer marketing has well and truly taken off!
Influencers are now recognised by brands as major marketing channels and are becoming brands themselves.
While the difference between influencers and brands once existed, popular influencers have so many followers, they’ve grown their personal brand to the point of and becoming a brand themselves.
This uncertainty, along with their unrelatable lifestyles and underwhelming sales results have lead brands towards micro influencers.
For an industry based on the “economy of trust”, we think it makes sense to target smaller audiences, spread stronger messages and make a deeper impact.
To read more, check out the article here.