---
title: Influencer Marketing Trends and Tips | TRIBE | Blog | Brand Resources
description: Brand Resources | Hit up the TRIBE blog for all the latest trends, tips and inside word on user generated content and influencer marketing. Enhance your Content Campaigns today.
---

[![Tribe Logo](https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/TRIBE_D_Header_Logo.svg "Tribe Logo")](https://www.tribegroup.co/)

- [Platform](https://www.tribegroup.co/brands)
- Solutions 
    - [Managed Services](https://www.tribegroup.co/tribe-plus)
    - [Employee-Generated Content](https://www.tribegroup.co/tribe-unlocked)
    - [Media Buying](https://www.tribegroup.co/tribe-media)
- Learn 
    - [Blog](https://www.tribegroup.co/blog)
    - [Success Stories](https://www.tribegroup.co/stories)
    - [TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies?)
    - [Guides & Books](https://www.tribegroup.co/guides)
    - [Campaign Highlights](https://www.tribegroup.co/case-study)
- [Creators](https://www.tribegroup.co/influencers)
- [New: YouTube](https://www.tribegroup.co/tribe-youtube-partnership)

[Login](https://brand.tribegroup.co/signIn) [![GET IN TOUCH](https://no-cache.hubspot.com/cta/default/1609563/ecfdd1af-2e49-47d5-b312-170e301d305d.png)](https://cta-redirect.hubspot.com/cta/redirect/1609563/ecfdd1af-2e49-47d5-b312-170e301d305d)

[![Tribe Logo](https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/TRIBE_Footer_Symbol-Logo.svg "Tribe Logo")](https://www.tribegroup.co/)

- [Platform](https://www.tribegroup.co/brands)
- Solutions 
    - [TRIBE Plus](https://www.tribegroup.co/tribe-plus)
    - [TRIBE Unlocked](https://www.tribegroup.co/tribe-unlocked)
    - [TRIBE Media](https://www.tribegroup.co/tribe-media)
- Learn 
    - [Blog](https://www.tribegroup.co/blog)
    - [TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies?)
    - [Guides & Books](https://www.tribegroup.co/guides)
    - [Success Stories](https://www.tribegroup.co/stories)
    - [Campaign Highlights](https://www.tribegroup.co/case-study)
    - Creator Academy COMING SOON
- [Creators](https://www.tribegroup.co/influencers)
- [New: YouTube](https://www.tribegroup.co/tribe-youtube-partnership)

- [About Us](https://www.tribegroup.co/about-us)
- [Contact Us](https://www.tribegroup.co/contact-us)
- [Help Center](https://help.tribegroup.co/en/)

<https://www.instagram.com/tribe/> <https://twitter.com/tribe> <https://www.linkedin.com/company/tribe/> <https://www.facebook.com/TRIBEInfluencer/>

[![GET IN TOUCH](https://no-cache.hubspot.com/cta/default/1609563/ecfdd1af-2e49-47d5-b312-170e301d305d.png)](https://cta-redirect.hubspot.com/cta/redirect/1609563/ecfdd1af-2e49-47d5-b312-170e301d305d)

[Login](https://brand.tribegroup.co/signIn)

# The TRIBE Blog - Brand Resources

## The TRIBE Blog

![searchicon](https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/searchicon.svg) Search

![categories](https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/Filter_Icon.svg) All Categories

- Category
- [All Categories](https://www.tribegroup.co/blog)
- [Brand Resources](https://www.tribegroup.co/blog/topic/brand-resources)
- [Influencer Resources](https://www.tribegroup.co/blog/topic/influencer-resources)
- [TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies)
- [Employee-Generated Content](https://www.tribegroup.co/blog/topic/employee-generated-content)
- [Industry Trends](https://www.tribegroup.co/blog/topic/industry-trends)
- [TRIBE in the News](https://www.tribegroup.co/blog/topic/tribe-in-the-news)
- [Brand Safety](https://www.tribegroup.co/blog/topic/brand-safety)
- [Customer Stories](https://www.tribegroup.co/blog/topic/customer-stories)

All Categories

- [All Categories](https://www.tribegroup.co/blog)
- [Brand Resources](https://www.tribegroup.co/blog/topic/brand-resources)
- [Influencer Resources](https://www.tribegroup.co/blog/topic/influencer-resources)
- [TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies)
- [Employee-Generated Content](https://www.tribegroup.co/blog/topic/employee-generated-content)
- [Industry Trends](https://www.tribegroup.co/blog/topic/industry-trends)
- [TRIBE in the News](https://www.tribegroup.co/blog/topic/tribe-in-the-news)
- [Brand Safety](https://www.tribegroup.co/blog/topic/brand-safety)
- [Customer Stories](https://www.tribegroup.co/blog/topic/customer-stories)

[![](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202026/YouTube%20Blog%20Assets/0726-B-ShortsReelsTT-Blog-Header.png) ](https://www.tribegroup.co/blog/shorts-vs-reels-vs-tiktok-whats-the-difference)

[Brand Resources](https://www.tribegroup.co/blog/topic/brand-resources)

## [Shorts vs Reels vs TikTok: What's the difference?](https://www.tribegroup.co/blog/shorts-vs-reels-vs-tiktok-whats-the-difference)

 Repurpose for TikTok, Reels & Shorts. We’ve all heard it before. Some of us are...

[![tatikapaya](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202023/0923%20-%20B%20-%20ABM%20-%205%20Inpiring%20Approaches%20to%20Beauty%20Influencer%20Marketing%20on%20TRIBE/0923-Beauty-IM-Inspo-Header.jpg) ](https://www.tribegroup.co/blog/what-brands-get-wrong-about-creator-fit)

[Brand Resources](https://www.tribegroup.co/blog/topic/brand-resources)

## [3 Things Brands Need to Get Right When Selecting Creators](https://www.tribegroup.co/blog/what-brands-get-wrong-about-creator-fit)

 There’s over three million creators in the YouTube Partner Program. Add...

[![](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/0625-MonthlyTrends-Header-June.jpg) ](https://www.tribegroup.co/blog/what-went-viral-may-2026)

[Influencer Resources](https://www.tribegroup.co/blog/topic/influencer-resources), [Brand Resources](https://www.tribegroup.co/blog/topic/brand-resources)

## [What Went Viral? The Content and Trends Everyone is Jumping On](https://www.tribegroup.co/blog/what-went-viral-may-2026)

 Published: June 2026 Another month, another scroll-hole we’re more than happy...

[![YouTube clickable links on shorts](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202026/YouTube%20Blog%20Assets/0526-youtube-brand-site-link-header.jpg) ](https://www.tribegroup.co/blog/youtube-links-on-shorts)

[Brand Resources](https://www.tribegroup.co/blog/topic/brand-resources)

## [YouTube Links on Shorts: Organic Creator Content is Finally Trackable](https://www.tribegroup.co/blog/youtube-links-on-shorts)

 For years, link in bio has been the duct tape holding organic creator...

[![](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202026/YouTube%20Blog%20Assets/0526-how-youtube-is-changing-creator-led-media-header.jpg) ](https://www.tribegroup.co/blog/youtube-changing-creator-led-media)

[Brand Resources](https://www.tribegroup.co/blog/topic/brand-resources)

## [How YouTube is Changing Creator-Led Media](https://www.tribegroup.co/blog/youtube-changing-creator-led-media)

 YouTube is having its moment. This isn’t a late teenage glow-up or a triumphant...

[![An image of creator content in YouTube Shorts format surrounded by CTAs and a graph](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202026/YouTube%20Blog%20Assets/0126-youtube-brandconnect-what-brands-need-to-know-header.jpg) ](https://www.tribegroup.co/blog/creators-shorts-results-what-brands-need-to-know-about-youtube)

[Brand Resources](https://www.tribegroup.co/blog/topic/brand-resources)

## [Creators, Shorts and Results: What Brands Need to Know About YouTube](https://www.tribegroup.co/blog/creators-shorts-results-what-brands-need-to-know-about-youtube)

 If you think YouTube Shorts is just another short-form feed, you’re looking at...

[![Top social trends roundup. Edition #6](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/1125-MonthlyTrends-Header-Nov.jpg) ](https://www.tribegroup.co/blog/top-viral-social-trends-november-2025)

[Influencer Resources](https://www.tribegroup.co/blog/topic/influencer-resources), [Brand Resources](https://www.tribegroup.co/blog/topic/brand-resources)

## [What Went Viral? What Are the Cool Kids up to This Month?](https://www.tribegroup.co/blog/top-viral-social-trends-november-2025)

 Published: November 2025 The end of the year is fast approaching, and we’re all...

[![Top social trends roundup. Edition #5](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/1025-MonthlyTrends-Header-October.jpg) ](https://www.tribegroup.co/blog/top-viral-social-trends-october-2025)

[Influencer Resources](https://www.tribegroup.co/blog/topic/influencer-resources), [Brand Resources](https://www.tribegroup.co/blog/topic/brand-resources)

## [What Went Viral? The Top 3 Trends Taking Over Social](https://www.tribegroup.co/blog/top-viral-social-trends-october-2025)

 Published: October 2025 We get it. Sometimes the math just ain't mathing. But...

[![Top social trends roundup. Edition #4](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/0925-MonthlyTrends-Header-September.jpg) ](https://www.tribegroup.co/blog/top-viral-social-trends-september-2025)

[Influencer Resources](https://www.tribegroup.co/blog/topic/influencer-resources), [Brand Resources](https://www.tribegroup.co/blog/topic/brand-resources)

## [What Went Viral? Here's What's Trending on Social ATM](https://www.tribegroup.co/blog/top-viral-social-trends-september-2025)

 Published: September 2025 It's hard to believe another month has passed. But...

[![Linda from LG's LifeStylers Program](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/0825%20EGC%20Is%20it%20really%20worth%20it/0825-egc-is-it-worth-it-header.jpg) ](https://www.tribegroup.co/blog/employee-generated-content-egc-is-it-really-worth-it)

[Brand Resources](https://www.tribegroup.co/blog/topic/brand-resources), [Employee-Generated Content](https://www.tribegroup.co/blog/topic/employee-generated-content)

## [Employee-Generated Content (EGC): Is it Really Worth it?](https://www.tribegroup.co/blog/employee-generated-content-egc-is-it-really-worth-it)

 So, is EGC really worth it? Short answer: yep. Longer answer: Still yes. But...

[![Top social trends roundup. Edition #3](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202025/Monthly%20Trends/0825-MonthlyTrends-Header-August.jpg) ](https://www.tribegroup.co/blog/top-viral-social-trends-august-2025)

[Influencer Resources](https://www.tribegroup.co/blog/topic/influencer-resources), [Brand Resources](https://www.tribegroup.co/blog/topic/brand-resources)

## [What Went Viral? Our Top Trends to Jump on This Month](https://www.tribegroup.co/blog/top-viral-social-trends-august-2025)

 Published: August 2025 The social train is forever moving; here’s a quick pit...

[Load More](https://www.tribegroup.co/blog/topic/brand-resources/page/2)

### Stay up to date

Sign up to receive industry-specific case studies, the latest industry news and campaign strategies delivered straight to your inbox

![](https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/TRIBE_Footer_Symbol-Logo.svg)

- [ Platform ](https://www.tribegroup.co/brands)
- [ Creators ](https://www.tribegroup.co/influencers)
- [ About Us ](https://www.tribegroup.co/about-us)
- [ Contact Us ](https://www.tribegroup.co/contact-us)
- [ Help Center ](https://help.tribegroup.co/en/)

### Solutions

- [Managed Services](https://www.tribegroup.co/tribe-plus)
- [Employee-Generated Content](https://www.tribegroup.co/tribe-unlocked)
- [Media Buying](https://www.tribegroup.co/tribe-media)

### Learn

- [Blog](https://www.tribegroup.co/blog)
- [Success Stories](https://www.tribegroup.co/stories)
- [Guides & Books](https://www.tribegroup.co/guides)
- [Campaign Highlights](https://www.tribegroup.co/case-study)

### FOLLOW US:

<https://www.instagram.com/tribe/> [tiktok ](https://www.tiktok.com/@tribe.creators) <https://www.facebook.com/TRIBEInfluencer/> <https://www.linkedin.com/company/tribe/> <https://twitter.com/tribe>

- NEW YORK
- LONDON
- MELBOURNE
- SYDNEY

© TRIBE 2026

[Privacy Policy](https://www.tribegroup.co/privacy) [Terms and Conditions](https://www.tribegroup.co/toc) [Sitemap](https://www.tribegroup.co/sitemap) 

![](https://ws.zoominfo.com/pixel/fCkIaBtbZi8yI3wrAaKo)

```json
{
  "@context" : "http://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "Australia",
    "addressLocality" : "South Melbourne",
    "addressRegion" : "Vic",
    "postalCode" : "3205",
    "streetAddress" : "Level 4, 180 Albert Road "
  },
  "alternateName" : "TRIBE Group",
  "areaServed" : {
    "@type" : "GeoCircle",
    "geoMidpoint" : {
      "@type" : "GeoCoordinates",
      "latitude" : "-37.8368169",
      "longitude" : "144.968227"
    },
    "geoRadius" : "150 km"
  },
  "description" : "TRIBE is an Influencer Marketing Platform, connecting brands and agencies with social media influencers.",
  "email" : "hello@tribegroup.co",
  "image" : "https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/TRIBE_D_Header_Logo.svg",
  "logo" : "https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/TRIBE_D_Header_Logo.svg",
  "mainEntityOfPage" : {
    "@id" : "https://www.tribegroup.co/blog/topic/brand-resources",
    "@type" : "WebPage"
  },
  "name" : "TRIBE",
  "sameAs" : [ "https://www.facebook.com/TRIBEInfluencer", "https://twitter.com/tribe", "https://www.instagram.com/tribe", "https://www.instagram.com/tribe.content", "https://www.linkedin.com/company/6589474" ],
  "telephone" : "+61-03-7002-1400",
  "url" : "http://www.tribegroup.co"
}
```