The Stats Driving Influencer Marketing in 2019
Before the influencer marketing boom, campaigns typically consisted of one celebrity influencer. In 2016, brands began utilizing a handful of online gurus and macro-influencers to promote their products, then, throughout 2017, the number of micro-influencers used in marketing campaigns exploded into the thousands.
Creative Formats for Magical Christmas Content
Flickering lights, glistening snow, steaming hot cocoa by the fire – there’s no doubt that Christmas is a truly magical time.
Insights to nail your advertising this Holiday Season
Believe it or not, the 2018 holiday season is upon us! And with three major events - Christmas, Black Friday and Halloween - jammed into the next two months, there's never been a better opportunity to connect with your customers. Consumer spending and engagement is at an all time high, and as shoppers start compiling their holiday lists, the power of influencer marketing is at its peak. According to Hubspot, 71 percent of consumers said they were more likely to make a purchase based on a social media reference than any other form of marketing.
TRIBE's Top 5 Christmas Campaigns
There's no doubt about it – Christmas is the biggest time of the year for brands...
Brand Resources, Influencer Resources
Keeping the Comms in House
TRIBE is optimized to save YOU time. From briefing, to shortlisting, to content licensing – everything is streamlined to help brands and influencers communicate more efficiently. However, some users occasionally feel the need to take their communications outside of TRIBE, which breaches the terms and conditions we have in place to protect both parties. Here’s why you don't need to take your comms off the TRIBE platform.
How to Perfect Your Influencer Marketing Strategy
It's no secret that the influencer marketing industry is booming – a successful social campaign can rapidly build brand awareness and turbocharge sales growth. With 47% of consumers now using Adblock technology, influencer marketing is by far the quickest and most-efficient way to engage with your customers and generate premium content. In order to create an effective TRIBE brief, it’s vital to ask yourself three key questions: why, what and how? The answers to these will determine how well your social strategy plays out.
How to License your Best Performing Content in 3 Steps
Have you ever noticed some Influencer Posts in your campaign performing above the influencer's average audience engagement? Don't let them go to waste. With TRIBE Content Licensing, you can purchase your highest performing posts from your influencer campaign to use on your paid and owned marketing channels, including your socials, print, website, EDMs, merchandise or out of home advertising! We've made licensing your top performing content as simple as three steps. Keep reading to see how global brands are tapping into TRIBE creator content to super-charge their UGC strategies.
Your 2019 Summer Campaign: 4 Instagram Trends to Watch!
Did you think influencer marketing went cold over summer? Well, it’s actually the opposite. Social posts increase by about 30 percent in summer time - in fact, posts including the word ‘travel’ have been shown to spike by 46 percent! Holidays, adventures, beach parties, bike rides - Influencers absolutely LIVE for summer, and their followers do too. The bottom line? While it might be holiday weather, this is no time for your marketing strategy to take a vacation! Summer time is when influencers are most inspired, meaning that it’s also the perfect time for brands to capitalise on holidays, events, food & drink, seasonal trends and travel destinations by activating influencer marketing. From summer fashion flat lays to beach bonfire boomerangs to seaside cinemagraphs, the potential content combos are truly endless! Summer actions become transactions, so why not switch on your summer influencer marketing campaign while you switch off? Here a few unique ways to capitalise on hot holiday trends and cultivate a bank of stunning summer content to make your brand stand out in a sea of beaches and bikinis.
What is a TRIBE Content Campaign?
TRIBE is all about accessing branded content at scale, speed and for only a fraction of the cost. It enables you to activate an army of content creators who already use and love your products, and let them do your marketing for you. Until recently, there was only one kind of TRIBE campaign: an Influencer Marketing campaign. With an Influencer Marketing campaign, brands upload a brief, influencers submit content, and brands approve the pics & videos they love - which Influencers then publish to their social accounts. With the introduction of TRIBE Content Campaigns, brands upload a brief to which premium hand-picked creators submit content. Once a brand approves the content, they then have full licence to use it in their paid advertising campaigns and across their owned channels – it's like a branded stock-image library, shot to your brief! Once you've nailed your brief and the content starts flooding in, here are a couple of ways to put your content into action:
The 3 ROIs of Influencer Marketing
Any new industry cops its share of critics. Influencer marketing is no different. However, the constant question of ROI is easier to answer than you’d expect. But let’s start with a home truth. If you’re trying to jam influencer marketing into a performance strategy with click-through measurement and sales attribution you’re better off skipping that and moving straight to banging your head against a brick wall; which would be the inevitable outcome anyway. Influencer marketing is not performance marketing. But it can be the foundation of one. More on that later. And ROI should be separated from attribution. Don’t look at it that way, because you won’t get the same neatly packaged results. This is the first time brands are getting the opportunity to work with real and influential people at scale; therefore the approach and outcome cannot be bucketed with all other digital inventory.
How to use Influencer Marketing to grow your business
Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. As a billion-dollar industry and the future of advertising, influencer marketing isn’t going anywhere. But if you’ve never used it before, you may have a few questions. How do I achieve ROI? Where do I find influencers? How much does it cost? How much time is needed to run a successful campaign? While it may seem confusing, influencer marketing is actually incredibly easy to use and the most effective way to get people talking about your business. And here’s why.