TRIBE was founded by Aussie TV and Radio Host, Jules Lund, who fell in love with the power of social media after helping build the most engaged Facebook brand page in Australia.
In 2014 he discovered that, for the price of one sponsored post from a celebrity, fashion blogger or YouTuber, you could fill a campaign with 50 micro-influencers.
For the same price...You'd reach more people, total engagement would be far higher, and instead of having one piece of content to repurpose, you'd have 50!
But, since no-one had time to manually manage 50 influencers, Jules designed an app.
Its mission? Unlock the world’s creativity.