---
title: Rise of The Silver Influencers - TRIBE
description: Millennials might be synonymous with technology and networking platforms but a new wave of silver influencers is gaining momentum, and for good reason.
image: https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%20All%20Blog%20Headers/November%202018/rise-of-the-silver-influencers.png
---
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# Rise of The Silver Influencers
[
@three.little.tinkers
for LEGO
](https://www.tribegroup.co/blog/rise-of-the-silver-influencers)
As early adopters of social media, millennials are synonymous with technology and networking platforms. While the typical influencer might be an entrepreneurial millennial using their Instagram accounts to kickstart their career, things are slowly changing.
A new wave of silver influencers is gaining momentum, and for good reason.
As the fastest growing generation for social media use, the appeal for the middle-aged to jump on the insta-influencer bandwagon is growing.
With Instagram’s easy-to-use interface, and the connection with like-minded creatives, these influencers are building quite the tribe!
Head over to TRIBE Founder Jules Lund’s [article](http://www.huffingtonpost.co.uk/jules-lund/rise-of-the-silver-instai_b_16390454.html) to read more.
[](https://cta-redirect.hubspot.com/cta/redirect/1609563/3fb2f1f3-de68-41f5-8b77-5f90a7d17e14)
### Related posts
[ Industry Trends ](https://www.tribegroup.co/blog/topic/industry-trends) [When Alcohol Brands Fall Under The Influence](https://www.tribegroup.co/blog/when-alcohol-brands-fall-under-the-influence)
Earlier this month, alcohol brands were slammed by VicHealth for “employing...
[ Industry Trends ](https://www.tribegroup.co/blog/topic/industry-trends) [Instagram Founders Break Their Silence Over Influencer Marketing](https://www.tribegroup.co/blog/instagram-founders-break-their-silence-over-influencer-marketing)
During their thought-provoking discussion at this year’s SXSW festival in...
[ Industry Trends ](https://www.tribegroup.co/blog/topic/industry-trends) [Influencers Are the New Brands](https://www.tribegroup.co/blog/influencers-are-the-new-brands)
Our instagram feeds contain high quality sponsored content, runway shows feature popular fashion bloggers, and traditional celebrity endorsements have been replaced by true lovers of the product. It is fair to say that influencer marketing has well and truly taken off! Influencers are now recognised by brands as major marketing channels and are becoming brands themselves. While the difference between influencers and brands once existed, popular influencers have so many followers, they’ve grown their personal brand to the point of and becoming a brand themselves. This uncertainty, along with their unrelatable lifestyles and underwhelming sales results have lead brands towards micro influencers. For an industry based on the “economy of trust”, we think it makes sense to target smaller audiences, spread stronger messages and make a deeper impact. To read more, check out the article here.
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