How to get your Content Purchased by Global Brands
Have you ever dreamed of seeing your content splashed across billboards, or the...
How to License your Best Performing Content in 3 Steps
Some influencer posts perform with above-average audience engagement. The key...
What is a TRIBE Content Campaign?
TRIBE is all about accessing branded content at scale by activating an army of...
TRIBE's Commitment to the GDPR
TRIBE is committed to compliance with the General Data Protection Regulation...
How To Use Influencer Marketing To Grow Your Business
Influencer Marketing is the fastest-growing customer acquisition marketing...
A Rundown on the TRIBE Fee
Wondering how much it costs to use TRIBE to run your influencer marketing...
How to Create Your UGC Campaign
Imagine tapping into your consumers’ creativity to build a library of on-brand,...
Customer Stories, Brand Resources
How OMD Created Bacardi's #MojitoMoment
Within days of uploading their #MojitoMoment campaign to the TRIBE platform,...
How to Nail Your First TRIBE Submission
You never get a second chance at a first impression. But by prepping your post...
How To Get Value Out of Influencer Marketing
When done right, Influencer marketing is powerful and valuable. You might find yourself struggling to find a volume of quality influencers to create word of mouth around your brand. You could scan millions of Instagram users and approach influencers one-by-one to try and persuade them to endorse your product. Or you could take the easy way out, and use a self-serve marketplace like TRIBE where we bring influencers to brands hungry for their creative and original content. Plus, there's only so many times you can take the hit of a seen message with no reply. CMO took a deep dive into the different influencer marketing platforms you can use to get the most out of Influencer Marketing with the least effort, TRIBE included, so have a read here.
Influencers Are the New Brands
Our instagram feeds contain high quality sponsored content, runway shows feature popular fashion bloggers, and traditional celebrity endorsements have been replaced by true lovers of the product. It is fair to say that influencer marketing has well and truly taken off! Influencers are now recognised by brands as major marketing channels and are becoming brands themselves. While the difference between influencers and brands once existed, popular influencers have so many followers, they’ve grown their personal brand to the point of and becoming a brand themselves. This uncertainty, along with their unrelatable lifestyles and underwhelming sales results have lead brands towards micro influencers. For an industry based on the “economy of trust”, we think it makes sense to target smaller audiences, spread stronger messages and make a deeper impact. To read more, check out the article here.