How to Create Stop Motion Content
Stop Motion videos are a compelling way to Instagrab the attention of your fave...
Follower Bots and Why Brands Won’t Work With You
2018 Update to Influencer Rating: In a bid to protect the energy of both our influencers and brands, we have updated TRIBE’s influencer ratings to penalise any current bot activity detected on influencer accounts. See here for more details. Once you completely stop using these tools, your rating will begin to recover. Growing an Instagram account is hard. It’s tricky being patient in an industry growing as quickly as influencer marketing. Unfortunately the fear of ‘missing the boat’ is driving many to set up FOLLOWER BOTS to cut corners. While these can boost numbers in the short-term, brands are now lumping Follower Bots in the same bucket as buying fake followers, likes and comments. But it makes sense. In fact, we’ve recently noticed at TRIBE how many influencers are being declined because of them. Bots are costing talented content creators LOADS of valuable collaborations.
Rise of The Silver Influencers
As early adopters of social media, millennials are synonymous with technology and networking platforms. While the typical influencer might be an entrepreneurial millennial using their Instagram accounts to kickstart their career, things are slowly changing. A new wave of silver influencers is gaining momentum, and for good reason. As the fastest growing generation for social media use, the appeal for the middle-aged to jump on the insta-influencer bandwagon is growing. With Instagram’s easy-to-use interface, and the connection with like-minded creatives, these influencers are building quite the tribe! Head over to TRIBE Founder Jules Lund’s article to read more.
The Inside Scoop On How Much UK Influencers Earn Per Post
The influencer industry is an exciting and mysterious world. As The Independent...
How LEGO Embraced Social Disruption
LEGO has had it's fair share of troubles in the past. The resignation of presidents, significant monetary loss and cuts to employee wages have forced them to constantly reinvent itself. A global business restructure paired with the adoption of a savvy social media strategy has brought new life to the company. Implementing user generated content into their strategy, LEGO has successfully inspired the world’s creativity by encouraging customers to share their creations on social media. Click here to read TRIBE CEO Anthony Svirskis upack the secrets behind the success and rebranding of LEGO.
The Women Turning Instagram into a Job
Ever wondered what it takes to become a successful insta-influencer? Whether you’re an instagram influencer looking for inspiration, or hoping to gain insight and incentive to develop an influencer marketing campaign for your brand, these inspiring and extremely successful women influencers have built a career and a following around sharing their passion on instagram. Sjana Earp, a 22 year old digital female influencer with over one million Instagram followers attributes her success to timing, luck and passion. Beauty blogger influencer, Chloe Morello, and travel photographer influencer, Lauren Bath, both suggest their love for creating content and work ethic have paved their road to success. As TRIBE CEO Anthony Svirskis explains, it’s all about connecting influencers with the brands they love, and the intimate relationship influencers have developed with their audiences. Get to know these influential instagrammers a little more below:
How to Cleanse Your Account of Ghost Followers
Every account attracts a degree of ghost followers (bot or inactive accounts),...
How To Become An Influencer Full-Time
Want to ditch your day job to do something you love? Or would you prefer to set...
What Do Influencer Ratings Mean For Your Brand?
The smaller the tribe, the more potent the influence. That is the beauty of...
Keeping Up With Instagram Updates
Instagram app updates have been happening once a week for the last six months, so if you’re feeling like you can’t keep up, you’re definitely not alone! Everyone’s favourite new Insta-Stories update stole our hearts in late 2016, overtaking Snapchat in worldwide active users by 50 million per day. With Instagram's clickable links update for their stories, along with other recent additions such as Carousels with multiple photos-sharing, zoom function, comment moderation, sponsored post tag and the Instagram performance analytics update, the opportunities for brands and influencers to achieve and measure their success on the platform is unprecedented! As their growth shows no sign of slowing down, TRIBE CEO Anthony Svirskis has unpacked all you need to know about the new additions. Read his summary of the latest and greatest Instagram updates on AdNews, and how they’re impacting digital marketing, via the link below:
Influencer Marketing Predictions 2017
We are racing through the year and the Influencer Marketing space has progressed along even faster. In six months we've seen an industry more regulated, there's been cries of smaller is better, and after events like Fyre Festival, brands are realising celebrity endorsements aren't always authentic. So, how are the industry leader's predictions of influencer marketing trends for 2017 stacking up? Our founder Jules Lund predicted major growth for the influencer industry in 2017 as more brands realise the major benefits of building relationships with citizen influencers and their tribes. Over the last six months TRIBE has launched in the UK, establishing a team in London with substantial growth across Sydney and Melbourne too. So he was bang on the money. You can check out his full prediction and the rest of the thought-leader's influencer trends predictions here.