Brand Resources By TRIBE

The Rundown On TRIBE’s Fee

Wondering how much it costs to use TRIBE for influencer marketing? 

We make a 30% margin on a brand’s overall campaign spend.


What do I get for that?

Great question! While TRIBE is a self-serve influencer marketing platform, we provide a lot of support to ensure you get value for your money. The fee we charge goes straight into improving the product, as well as dedicated Account Management for each brand. 

It’s all about ensuring we can keep offering you an awesome product and experience!


ACCESS OUR LEADING TECHNOLOGY PLATFORM

We’re constantly working to improve the TRIBE platform, and we genuinely listen to our brands’ suggestions and ideas to make this happen! Our aim is to make running your campaign as easy as possible. Compared with other Influencer Marketing platforms, TRIBE is:

• FASTER: Instead of going back-and-forth with your Creator to get the post right, a range of influencers will pitch their content to you. You just choose the posts you love!

• CHEAPER: Because TRIBE is a self-serve platform, we don't load you with excessive agency fees, which ensures your total campaign spend is far cheaper than alternatives.

• SAFER: Our ‘Audience Vital Signs’ algorithm scans each Creator account for fraudulent activity four times a day, every day, so you know you’re protected.

• BETTER: The Content-Upfront model inspires influencers to get creative and submit only their best content. It encourages creativity, variety and volume of submissions.


GET YOUR VERY OWN DEDICATED ACCOUNT MANAGER

Your Account Manager will work with you to ensure you’re getting the most out of your TRIBE campaign. They’ll constantly help you optimise your campaign towards your objectives, including:

• Reviewing your brief and making suggestions on how to improve its appeal to influencers
• Advising and educating you on how to use the TRIBE platform
• Monitoring the health of your campaign, including quality of submissions
• Boosting exposure through TRIBE’s own marketing channels
• Answering all your questions and queries
• Providing post-campaign reporting including insights and recommendations on how to improve results next time!

BENEFIT FROM COMMUNITY MANAGEMENT

We really want your campaign to find its legs and achieve awesome results. That’s why we’ll work with you to manage your Creators. We’ll support you in reviewing and monitoring the quality of your submissions by putting your brief in front of the right influencers and ensuring they respond to your brief correctly.

How is it calculated?

We make a 30% margin on a brand’s overall campaign spend. So for example, if you spend $5,000 on influencer posts, the influencers will receive $3,500 and TRIBE will receive $1,500 (30% of your $5,000 budget).

Keep in mind, when a Creator submits a post it will have their price attached to it. The total amount you’ll pay for the post will be higher than this, as it will incorporate our fee and any VAT, TAX or GST costs. 

Hot tip: Keep your influencers happy by always referring to their fee (the Influencer Price) when chatting to them, not the total cost.

How do i find out more?

Easy! Just reach out to your Account Manager if you have any questions. They’re there to help you!

(Please note: the TRIBE app is free for influencers to use.)