What are TikTok Spark Ads?
TikTok, once the newcomer, is now one of the most powerful social media...
What Are TikTok Hashtag Challenges, and How Can Brands Create Them?
Since the dawn of social media — admittedly, not that long ago — hashtag...
How Does Influencer Marketing Work on TikTok?
There’s no doubt about it: TikTok is the king of social media right now. It...
What Are My Advertising Options on TikTok?
TikTok is HUGE; we all know it! In the last three years, it’s become an...
How Does TikTok Work?
In a general sense, we all know what TikTok is. We all know that it’s hugely...
How to Find Your Brand’s Niche on TikTok and Creators to Share It
Establishing your brand’s niche is social media 101. Having a unique voice and...
Is My Brand Safe on TikTok?
TikTok has been the most prominent social media success story in the last five...
The Importance of an Experimental Mindset for New TikTok Marketers
Ever since TikTok launched TikTok for Business last year, they’ve been...
Influencer Resources, Brand Resources
Instagram's New Link Sharing Experience
Gone are the days of endless Instagram stories telling us to “swipe up” — link...
Showcasing Your Brand Values: Diversity & Inclusion in Influencer Marketing
We live in a wonderfully diverse world. But unfortunately, sometimes, that’s...
How to Get Started Working with TikTok Influencers
After TikTok launched in 2018, it steadily rose in popularity in the next two...