---
title: TRIBE x YouTube Creator Partnerships API | Creator-led Media
description: As one of YouTube's select partners, TRIBE integrates 1.5 million creators, partner-only data and Google's ads ecosystem to bring creator-led media to the centre of performance.
image: https://www.tribegroup.co/hubfs/Website/youtube/youtube-feature.jpg
---
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- [New: YouTube](https://www.tribegroup.co/tribe-youtube-partnership)
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- [Platform](https://www.tribegroup.co/brands)
- Solutions
- [Managed Services](https://www.tribegroup.co/tribe-plus)
- [Employee-Generated Content](https://www.tribegroup.co/tribe-unlocked)
- [Media Buying](https://www.tribegroup.co/tribe-media)
- Learn
- [Blog](https://www.tribegroup.co/blog)
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- [TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies?)
- [Guides & Books](https://www.tribegroup.co/guides)
- [Campaign Highlights](https://www.tribegroup.co/case-study)
- [Creators](https://www.tribegroup.co/influencers)
- [New: YouTube](https://www.tribegroup.co/tribe-youtube-partnership)
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#### CREATOR-LED MEDIA
# YouTube x TRIBE: The most powerful creator platform just got smarter
Unmatched creator access, meaningful data and YouTube's media ecosystem all in one place.
[](https://cta-redirect.hubspot.com/cta/redirect/1609563/b8255702-c1d7-48c9-91bb-d78bde544f8e)
### YouTube & TRIBE join forces to redefine creator-led media.
- For brands, it means creator access, rich data and seamless ad integration. All working together to make creator-led media your most intelligent channel.
- For creators, it means more (and better) brand deals. YouTube is the biggest stage in the world. TRIBE puts you at the centre of it.
### The new Creator Partnerships API changes creator marketing
#### 20%
HIGHER CONVERSIONS ON PARTNERSHIP ADS vs. brand
#### 2.3x
higher long-term ROAS vs. paid social
#### 82%
AGREE YOUTUBE HAS THE MOST TRUSTED CREATORS
Sources: Google, Nielson and Kantar
##### Thorne x YouTube x TRIBE
### Creator-led Shorts outperformed brand ads at every stage of the funnel. More clicks, lower costs, and a 38% higher conversion rate.
[](https://cta-redirect.hubspot.com/cta/redirect/1609563/6008d3a7-b592-4f05-afa3-96e4158451ce)
## This is what partner-only access looks like.
#### UNMATCHED CREATOR ACCESS
### Millions of YouTube creators, all within reach.
[40% of Shorts u](https://blog.google/products/ads-commerce/youtube-brand-engagement-shorts-creators/)sers aren’t on TikTok or Instagram. TRIBE's direct access unlocks a global pool of fresh talent and their unique, untapped audiences.
#### PARTNER-ONLY DATA
### The data you’ve never been able to access, now available on TRIBE
Data and audience intelligence that goes beyond demographics, capturing shopping interests, watch behaviour and link tracking on organic posts. Giving you signals that actually move the needle.
#### BEYOND ORGANIC PERFORMANCE
### Creator-led media, powered by Google & TRIBE
TRIBE integrates YouTube Shorts directly into Google’s sophisticated ad platform. Authentic creator content with the precision and measurability that's essential for serious media investment.
#### STRATEGY, SERVICE & DELIVERY
### TRIBE was built for the YouTube creator era
A decade of creator relationships, industry expertise and a campaign delivery engine no agency or platform can replicate.
TRIBE handles the complexity so you get what actually matters. Results.
### Let's build your YouTube creator strategy. Get in touch.
- [ Platform ](https://www.tribegroup.co/brands)
- [ Creators ](https://www.tribegroup.co/influencers)
- [ About Us ](https://www.tribegroup.co/about-us)
- [ Contact Us ](https://www.tribegroup.co/contact-us)
- [ Help Center ](https://help.tribegroup.co/en/)
### Solutions
- [Managed Services](https://www.tribegroup.co/tribe-plus)
- [Employee-Generated Content](https://www.tribegroup.co/tribe-unlocked)
- [Media Buying](https://www.tribegroup.co/tribe-media)
### Learn
- [Blog](https://www.tribegroup.co/blog)
- [Success Stories](https://www.tribegroup.co/stories)
- [Guides & Books](https://www.tribegroup.co/guides)
- [Campaign Highlights](https://www.tribegroup.co/case-study)
### FOLLOW US:
[tiktok ](https://www.tiktok.com/@tribe.creators)
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