CREATOR-LED MEDIA

YouTube x TRIBE: The most powerful creator platform just got smarter


Unmatched creator access, meaningful data and YouTube's media ecosystem all in one place.

GET IN TOUCH
youtube and tribe partnership

YouTube & TRIBE join forces to redefine creator-led media.

  • For brands, it means creator access, rich data and seamless ad integration. All working together to make creator-led media your most intelligent channel.

  • For creators, it means more (and better) brand deals. YouTube is the biggest stage in the world. TRIBE puts you at the centre of it.

The new Creator Parnterships Ad API changes creator marketing

20%

HIGHER CONVERSIONS ON PARTNERSHIP ADS vs. brand

2.3x

higher long-term ROAS vs. paid social

82%

AGREE YOUTUBE HAS THE MOST TRUSTED CREATORS

Sources: Google, Nielson and Kantar

Thorne x YouTube x TRIBE

Creator-led Shorts outperformed brand ads at every stage of the funnel. More clicks, lower costs, and a 38% higher conversion rate.

READ THORNE'S STORY >
TRIBE and Thorne YouTube Case study


This is what partner-only access looks like.

UNMATCHED CREATOR ACCESS

Over 1.5 million YouTube creators, all within reach.

40% of Shorts users aren’t on TikTok or Instagram. TRIBE's direct access unlocks a global pool of fresh talent and their unique, untapped audiences.

a selection of tribe creators

PARTNER-ONLY DATA

The data you’ve never been able to access, now available on TRIBE

Data and audience intelligence that goes beyond demographics, capturing shopping interests, watch behaviour and link tracking on organic posts. Giving you signals that actually move the needle.

youtube creator data in tribe platform

BEYOND ORGANIC PERFORMANCE

Creator-led media, powered by Google & TRIBE

TRIBE integrates YouTube Shorts directly into Google’s sophisticated ad platform. Authentic creator content with the precision and measurability that's essential for serious media investment.

youtube creator partnership ad

STRATEGY, SERVICE & DELIVERY

TRIBE was built for the YouTube creator era

A decade of creator relationships, industry expertise and a campaign delivery engine no agency or platform can replicate.

TRIBE handles the complexity so you get what actually matters. Results.

youtube creator conversation in tribe

Let's build your YouTube creator strategy.
Get in touch.