Influencer Resources By TRIBE

TRIBE 101: An Influencer’s Handbook

Hey!

Are you new around here? Maybe you've submitted to a few campaigns already. Or are you a seasoned TRIBE Creator?

Wherever you’re at, there’s always more to learn about TRIBE and creating epic content. 

TRIBE Influencers cash in by creating content for the brands they already know and love. (Psst! One of our top Australian earners made $62k through the platform in 2019!) And you can too. 

 

How to become an Influencer

 

LOCK DOWN YOUR STYLE

Consistency is key; as is creating content that reflects your social persona. Think: authentic, personable and visually creative. Plus:

• Establish a unique niche - such as health and fitness, beauty or something else you’re passionate about
• Create a certain aesthetic: ‘colourful and upbeat’, or ‘vintage’
• Stick to a few core topics you’ll post about, like mental health, fashion and recipes

Tip: Looking to Influencers who inspire you can be a good place to start.

 

FIND BRANDS YOU LOVE

Certain brands may be an obvious choice for you to collaborate with. For example, if you’re a health and fitness Influencer, sportswear and health food brands may resonate really well. If you’re a lifestyle Influencer, you may look to your fave fashion and beauty brands.

 

STALK... THEN SNAP

It’s time to deep-dive into the brands you want to work with. 

Great Influencers create content that fits their own unique style, while also meeting the requirements of a brand. Studying the TRIBE brief is important, but it's worth going the extra mile. How?

• Check out at the brand's website
• Stalk their socials
• Find the content they use on their other advertising channels

Extra-Mile-A

 

SIGN UP TO TRIBE

TRIBE connects you with thousands of the brands you luuuuurve, and they want to work with Influencers like you! It takes 2 mins... MAX. 

Let’s go!

 

PRACTICE MAKES PERF

Get a feel for us by submitting content to the ‘Get Started’ campaign in the TRIBE app.

While you’re still a newbie, keep a lookout for the ‘Try Me’ tag—these are hand-picked campaigns for new Creators. They increase your chances of getting approved and get you off to a winning start as an Influencer!

 

Practice-Campaign

 

So, why should you become a TRIBE Influencer?

MAKE BANK

Keen to start your lucrative side hustle? Or looking for a bit of extra spending money? It's never been easier. Seriously.

When your content is approved, you get paid safely through the TRIBE platform – no messy paperwork required! Plus, you set your own price. But as a guide, check out this suggested rate card.

 

AU rate card



The average TRIBE post costs $220, plus you can earn an additional $150 if a brand wants to license your content for use in their advertising. You're welcome!


IT'S FUN... NOT TO MENTION, EASY

Have you seen the TRIBE app? We’ve got a dedicated team of designers and developers tirelessly slaving away to make it simple for you to use!

Our aim? To streamline the submission process for Creators like you. And we make this happen by introducing regular updates, like improving how you upload Stories and Carousels.

You can browse live campaigns anywhere, any time:

• On your daily commute
• Between reps at the gym
• While out at dinner
• Whenever tickles your fancy, really!


YOU DON'T NEED TO HAVE 100K+ FOLLOWERS

Brands know that Creators with less followers generally have higher engagement (your followers LOVE YOU!

The sweet spot lies between 3k and 100k followers. In saying that, it’s not always about the count—it's about the creativity.

With TRIBE, you get judged on the quality of your content, not the size of your following. Even if you don't have 100k+ followers, you get the opportunity to work with the same global brands.

 

TRIBE Influencer @jennifer_chong says:

“I rarely get selected by brands on other platforms because my follower numbers aren’t huge. On TRIBE, I get to showcase my creativity upfront, which allows me to stand out and get chosen well ahead of larger Influencers.”

 

 

IT'S FREE!

TRIBE has always been free for Creators to use. You can get your side hustle on without ever having to pay setup or subscription fees! Boom.

 

IT'S SO QUICK

In the past, Influencers could only collaborate with brands via Influencer agencies who would go back and forth between the two, negotiating prices and deciding on the content. 

Now, this is all done for you with the TRIBE app – no middleman required. You choose the brands you want to work with, and you work with them directly.

 

Let us run you through how TRIBE works

It’s so easy – just follow these steps:

1. Download the TRIBE app and create a profile in only 2 mins

2. Ensure your notifications are turned on so you don't miss the inside scoop

3. Browse the exciting briefs on offer and pick the ones you love. Psst! Try out the Practice Campaign if you want to give it a try before submitting for real

4. Unleash your creativity, assign your fee and add any extra notes for the brand

5. Then, you’ll get feedback from the brand and find out whether they accept or decline your content. If so, you might make some changes and re-submit your content!

6. When approved, publish to your social accounts and watch the cash roll in


How can you create content that wins?

Now let's dive into the fun stuff: how to create awesome content that brands just can't say no to.


TOUCH UP ON YOUR PHOTOGRAPHY SKILLS

While you definitely don’t need to be a trained photographer to create great content, picking up some basic skills around composition, lighting and editing can help you take it to the next level.


PAY ATTENTION TO THE BRIEF

The brand’s brief is your source of truth when it comes to creating content they’ll love. While it’s great to unleash your creativity and experiment with different concepts and formats, the brand will specifically ask for what they want – so pay attention.

 

PRICE YOUR CONTENT FAIRLY FOR GREATER CHANCE OF APPROVAL

Because TRIBE is a digital marketplace, you’re free to set your own price! That means you can charge whatever you think is fair for your content. 

Keep in mind, brands will pay more for content from Influencers with more followers, greater engagement and awesome content creation skills. But they won’t pay more than they think it’s worth, so keep that in mind. 

 

Creative content + reasonable price tag = higher approval rate

 

 

PREP FOR SEASONS AND HOLIDAYS

Here's a hot tip: Brands LOVE to generate timely, seasonal content and they often run holiday campaigns. Get out your calendar and mark key events like Easter, Thanksgiving and Christmas, and then make a note 6–8 weeks in advance to start looking for seasonal campaigns.

Check out our Top Holiday Tips for Influencers.


1019-Christmas_Feed-A


Wanna know how to get good at Influencing?

You’re a pro at submitting to TRIBE campaigns now—nice! So, how can you take your content creation to the next level, and earn even more

Here are some pointers to help you up your game and enter the top tier of Influencers.

DO SOME SOLID RESEARCH

Keep it fresh. Never underestimate the power of research to help you shake up your approach and find new ways to grab a brand's attention. 

 

Take some time to look at what your fave brands are doing on their own social channels.

 

 

You can even look to other top Influencers to see what they’re doing right. Check out the Top Tips From a TRIBE Creator.


PRACTICE, PRACTICE & PRACTICE

The more often you create content, the better you’ll get at it! Try to find a campaign to submit to at least once a week. Not only will this keep your skills in check and inspire you to think of new techniques, it'll help boost your Influencer rating.

EXPLORE FRESH TOOLS

Research the latest tools you can use to take your content to the next level – whether it’s scheduling tools to help you curate your feed, editing tools to help you freshen up your visual style, or even in-app tools, like Instagram’s latest Story features.

 

...nailed it!

Now you know everything there is to know about creating winning content with TRIBE.

You're a Legend. 

But it isn't over... your TRIBE journey is just beginning!

What now?

STAY IN THE KNOW

Our awesome team is constantly updating the TRIBE app and adding new features to make it an even smoother for you. Plus, there are always new things to learn about Influencer Marketing.

Did you know about the new Paid Partnerships feature? It means more money, more protection and more recognition for you! What about the fact the brands can now turn your posts into Branded Content Ads? We're here to keep you ahead of the game—so take some time to upgrade your Instagram account to make sure you're recognised as a true Creator.

Stay on top of the latest news, advice and product features by making sure you’re signed up to our newsletter and are following @tribe.creator on Instagram.

Turn this into a side hustle. Or a lifestyle. Or a business

Lots of Influencers start out using TRIBE to supplement their income. It can become an awesome little side hustle that allows you to earn a bit extra to cover holidays, new clothes or anything else that tickles your fancy. After all – you’re on this Creator journey, so shape it how you want it.
Sky-is-the-limit