Over 500 million people use Instagram Stories daily, making it a huge opportunity for brands to put themselves in front of their target market. Because Stories are stored at the top of the home feed, your customers have quick access to your content, regardless of algorithms.
So it’s no surprise that Story ads are gaining serious traction, according to a new quarterly report from Kenshoo. The report found that advertisers’ share of spend on Instagram Story ads doubled year-over-year from 9% to 18% in the second quarter of 2019.
Get more creative
Stories and Carousels give content creators the opportunity to tell authentic stories, beyond what an in-feed post can do. From before and after shots, to tutorials, to ‘behind the scenes’ footage, the opportunities are endless.
You and your influencers can have a LOT of fun creating Stories and Carousels! With Stories, you can access special features like Polls, Questions, Music and Countdown, allowing you to jazz up your posts and encourage interaction from followers.
How to manage Stories and Carousels with TRIBE
Thousands of talented TRIBE influencers are already using Instagram Stories and Carousels to connect with their followers, and they’re hungry to create unique posts for your brand.
REQUEST STORIES AND CAROUSELS IN YOUR BRIEF
This will inspire content creators who sometimes need a little encouragement on the content you’d like.
BROWSE YOUR INBOX
Easily navigate your TRIBE inbox and distinguish Stories and Carousels from videos and in-feed posts. Handy thumbnail icons will help you see what’s what.
OFFER SPECIFIC FEEDBACK
Influencers are now able to provide notes on each frame of a Story or Carousel post. This enables brands to provide suggestions corresponding to each frame in their feedback, making the process of adjustments and resubmissions much faster.
MEASURE YOUR IMPACT
To get the most out of your campaign, review your analytics to see how your posts went. Performance metrics of Stories go deeper than regular in-feed posts and include views, and even swipe-up link tracking. We can share this data with you at the end of a campaign so you'll get a clearer picture of performance for this format.
With so much opportunity within Instagram, now is a great time to explore the full potential of Stories and Carousels, and all the exciting updates this booming platform has to offer.
Give Stories and Carousels a whirl.