Published: November 2025
The end of the year is fast approaching, and we’re all wondering where it went. So let’s check out what's been trending on social and distract ourselves accordingly.
This month we’re seeing a common thread of hugely popular trends that are all pretty low-lift to execute… maybe even our creators need a Christmas break! Just kidding, often it’s the simpler the better with content trends; the more the merrier. How does multi-choice paralysis, talking to kids and food fights sound? Strange right? Well, let's jump in.
#1 "Describe your job to a 5-year-old"
What is it?
Surprisingly, not the easiest thing to do. This trend shows creators rounding up friends or colleagues to explain what they do… in the most basic way possible. That’s right; so basic even a 5-year-old can understand.
Why did it go viral?
It’s the perfect blend of low barrier to entry, yet harder than it sounds. It lures people in to participate, willing or not, and results in hilarious or beautifully articulated responses. This balance often drives huge reach for content, and what helps this one even more is just how silly the things we do for a living can sound.
How can brands and creators leverage this trend?
This is a simple one for brands and a great way to feature products, eg. "I sell lots of these". Or, just cruise around the office with a mic and get ready to laugh as your colleagues explain their roles.
For creators, you could explain how your job changes each day to highlight your skill set, or break down what collaborating with brands is like.
Who participated?
It's been picked up by brands from fashion to fast food, beauty and tech. But, we loved this from the cookie brand Simple Mills. It's easy, entertaining and great for culture ⬇️.
@simplemills POV: a 5-year-old wants to know what we do in the Simple Mills office every day 🤭
♬ original sound - Simple Mills
#2 "Multiple choice questions"
What is it?
We all know the countdown music from “Who Wants to Be a Millionaire”. It’s a touch exhilarating, slightly anxiety-inducing, and very clear you have an important decision to make (or did no one else want to be a millionaire?). Well, this trend uses that music to support four basic questions they’re considering in a funny take on the usually serious scenario.
Why did it go viral?
Everybody loves a jingle! We know music plays a huge role in trends, be it a song or a sound bite. So it’s no surprise the soundtrack has caught on with audiences; plus, it’s such a low lift to adopt with a basic text overlay. We love a low-lift trend.
How can brands and creators leverage this trend?
For brands, it’s a great EGC play. It opens the door to a playful office culture and shows the funny intricacies we all think about. It also could be a great opportunity for product teasers like “what do we release next” or “tell us which colour these should come in”. For creators, it's a chance to turn simple or surprising everyday moments/decisions into your own mini game shows as a fun way to engage your audience.
Who participated?
We love this one from SetActive, a perfect example of tying trends to the workplace, with a subtle hint that their Black Friday sale is coming up. We think this could be HUGE for creators, and are eagerly watching what they come up with.
@setactive someone check on Elle #setactive #setlife #officelife #coworkers #newdrop ♬ original sound - Ringodanyan
#3 "Choosing our snacks for movie night"
What is it?
This challenge-based trend is all about heading to the store with your friend, partner or housemate, picking your snack at the same time, then turning around on a countdown to reveal your choices before mutually deciding together which one wins.
Why did it go viral?
Again, it's simple, fun and versatile. We all know the feeling of trying to decide on a restaurant, snack, movie (or anything, really) with someone is hard. This takes that familiar feeling and puts you both on the spot to make a decision. It’s full of good laughs and, often, questionable decisions.
How can brands and creators leverage this trend?
Creators can lean into the fun of this trend or use it more strategically for a collab. You could even turn it into a knockout tournament to reveal the ultimate winner (say, a Mars Bar).
Brands can jump in, too. Imagine Sephora beauty advisors revealing their fave products, or Whole Foods staff choosing their favourite snacks. Lots of creative angles here.
Who participated?
So far, we're mostly seeing creators and their partners revealing how wildly different their snack choices are. Ahem, feeling a bit incompatible with this one (Jkjk) ⬇️
@thepasinis Movie night snack challenge. 🎃 This was really fun!
♬ original sound - Jessi & Alessio
But our top pick is this paid partnership with Amazon Fresh featuring a very likable creator @liliannawilde seamlessly showcasing products with her partner. If the nearly 700k views aren't proof that well-timed trends can drive significant reach, we don't know what is. ⬇️
@liliannawilde i had to sneak in the frozen corn somehow lol 3,2,1 spooky movie date night with @Amazon Fresh find all of our fave movie night snack picks at Amazon Fresh in our profile #ad 🍫🍿🍭🍗 #couple #couplestiktok #couplegoals #marriedlife ♬ original sound - Lili and Sean
What else has been happening on Social Media this month?
Firstly, if you’re looking for more inspo, other recent trends that caught our eye are: “Seeing if you have a hidden talent before...”, “Joking with your partner” and “Group 7”.
Beyond trend, there's been plenty of movement with new features dropping and regulations looming:
Teen clamp down at Instagram
• With Australia’s under-16 social media ban kicking in on December 10, Meta is reining in what teens can see. Accounts aged 13-18 will be limited to “PG-13” content, with stricter parental controls, search restrictions, and tighter content filters.
• Meta, TikTok, and Snap are all preparing to lose at least 200,000 accounts.
Insider updates on “Reach”
• Instagram revealed that sends (when someone shares your post via DM) are now the key metric for reach.
• Meanwhile, LinkedIn clarified that posting external links doesn’t hurt your reach (phew!).
Insider updates on “Reach”
• Reddit introduced enhancements for marketers, including real-time trend tracking (“Pro Trends”), and optimisations for 6-second video ads.
• They're also changing how they show activity in subreddits: ditching “member count” for “visitors” (unique users) and “contributions” (posts + comments).
TRIBE takeaway:
It's felt like a “get your house in order” month for social platforms. With major regulatory deadlines approaching, safety and age-gating moves aren’t just nice-to-haves; they’re mandatory. On the flip side, engagement metrics are evolving (hello, sends), and creators are getting smarter tools. Brands and creators: lean into those deeper connection formats, and start building for long-term trust, not just fast reach.
Cya next time!
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