Published: August 2025
The social train is forever moving; here’s a quick pit stop to catch up on the latest trends while you can.
This month, we've seen relationship celebrations, personal journeys and a whole world of new ways to take the edge off. Like all good trends, these are all so versatile for creators and brands.
Let’s see how you can apply them ASAP.
#1 "How many months have you guys been together?"
What is it?
A heartwarming way to tell the story of an important relationship.
This trend uses a carousel or video to depict a relationship timeline that goes wayyy beyond months. A nice celebration of companionship, if you will.
Why did it go viral?
A few beloved celebrity couples got on board, and people loved it. However, in a broader sense, we think that in the fragmented world of modern dating, people are resonating with the idea of longevity and commitment.
How can brands and creators leverage this trend?
Creators can team up with friends, their partner, brands or products to highlight a relationship.
For brands, it'd make for a great piece of EGC about an employee's tenure at your company. Or, use it to celebrate a long-term working partnership, think Weiden & Kennedy and Nike, or to simply speak about how long you've been in business.
Who participated?
We loved these founder stories from @skinnydipped and @KIC, who both nailed the narrative of the hustle behind starting a great brand.
Influencers, TikTok stars, and creators are all bringing the feels. Watch a couple of our faves below ⬇️.
@imgriffinjohnson from babies to havin a baby 🤞🏼
♬ Deslocado - NAPA
#2 "You look happier"
What is it?
This trend starts with the "You look happier" text on top of a video of yourself progressing or just living. It continues by adding more text explaining why you're happy. Couple this with Taylor Swift's song "You Belong With Me", and you’re set.
Why did it go viral?
It's an easy one to make your own. Creators have used it for celebrating personal progress or making light of a situation with sarcasm. It taps into the broader societal trend of health, wellness and personal progress, which made it immediately popular.
How can brands and creators leverage this trend?
Creators are using it to celebrate personal progress - a new relationship, a new goal achieved, a new career or a fear conquered.
Brands could get great use out of this by celebrating the release of a new product or partnership, or leaning into the EGC angle with a happy employee starting a new job.
Who participated?
Musicians, brands and many creators are all over this trend. We've especially loved seeing creators giving brand shoutouts, which no doubt makes Wingstop happy to see they're the source of happiness.
@chiara__giannuzzi the healing process
♬ sonido original - i24.millaaa
@mercedesamgf1 F1 is back!!! 😁😁😁 #GeorgeRussell #YouLookHappier #F1 #Mercedes ♬ sonido original - i24.millaaa
#3 "Just a little something to take the edge off"
What is it?
This trend pokes fun at pretending to "smoke" to take the edge off stress and anxieties. However, instead of smoking, creators are replacing cigarettes with other items [insert guilty pleasure]. You’ll be surprised by what they come up with!
Why did it go viral?
As with a lot of trends that quickly catch on, this takes a popular age-old reference and puts a modern spin on it. What was once typically associated with various substances is now being replaced by addictive carrot cake and emotional support animals.
How can brands and creators leverage this trend?
For creators, think retail therapy to take the edge off, featuring your fave brands and products. Or if you're a foodie creator, picking your fave comfort meal would land really well.
For brands, this is THE perfect trend for product placement. From an EGC perspective, think work ASMR, like finishing a perfect spreadsheet… just me? Or going for a coffee break with your colleagues.
Who participated?
Creators are all over Insta and TikTok with this trend. Personally, two of our faves are this soothing carrot cake, and the emotional support dachshund below. ⬇️
Likewise, brands are getting on board. Our fave so far is the Philadelphia Eagles taking a moment to remind us of their recent Super Bowl triumph. Fly brands fly. ⬇️
@philadelphiaeagles Don't know if I can really call this a "little" something #eagles #nfl #superbowlring #somethingtotaketheedgeoff ♬ Jazz masterpiece "As time goes by" covered by a Jazz violinist by profession(962408) - ricca
What else has been happening on Social Media this month?
Another busy month in social, with platforms continuing their arms race of features, formats, and policies. ICYMI – Instagram quietly rolled out a “close friends only” option for feed posts (not just Stories), giving creators more tools to build exclusive communities.
Meanwhile, X (formerly Twitter, the fact we still have to say that shows it was a terrible rebrand, we digress) launched ad revenue sharing for replies, causing a stir over who gets paid — and how toxic replies might be monetised 👀.
Elsewhere, Meta began testing AI-generated labels across posts in preparation for EU regulation, while TikTok expanded its “Shop” offering to Australia, entering the local eCommerce chat with a bang.
The bottom line? Platforms are doubling down on monetisation, AI transparency, and creator-first tools. Stay nimble.
If you’re looking for more inspo, other trends that caught our eye recently are the “Bugatti Trend” (proceed with caution), “Make them think it's a picture trend”, and “When your iPhone needs your face ID…” was great for some laughs.
Cya next time!
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