Stories are a great way to interact with your audience, increase your engagement rate and post content more frequently without clogging your feed.
Offering a Story alongside your submission will not only make it stand out, but also allow you to make some extra cash for your content – More exposure for the brand, more authentic content for you to share, and more money in your pocket!
However, if you plan on including stories in your brand collaborations, it helps to know what they’re looking for and what they’re not. So we’ve put together some helpful tips to help you create Instagram stories that brands will love.
Let’s start with some different kind of stories you can create...
Types of stories
Tutorials are an interesting, interactive way to engage your followers. Share your makeup tutorials, step-by-step cooking videos, workout routines or DIY projects in easy 10 second instalments. You might even want to add them to your account highlights, or download the files and start an IGTV channel!
BEHIND THE SCENES
Possibly their most popular format, behind-the-scenes lifestyle Stories give your tribe a sneak peek into your world. But there are a variety of different ways you can do them.
For example, when planning your content shoot, take a few casual snaps showing what you’re up to. While it might not be the finished product that you post to your feed, brands will still see value in this authentic insight sharing.
You can also convey a lot more in a video than you can through a caption, so consider including info in your Story that didn’t make the final cut for your in-feed post.
BEFORE AND AFTER
Before and after Stories are great for things like makeup tutorials or beauty products, but shouldn’t be ruled out for other categories too! Why not get creative with a before and after of your foodie creation? Nothing shows enjoyment more than a clean plate at the end of a meal.
It pays to be careful when promoting products like weight loss supplements or treatment plans, as some advertising guidelines restrict you from showing before and after shots unless they can be proven to be true. So just make sure you read the brief carefully and avoid anything that doesn’t align with the brand.
RE-SHARING YOUR FEED POST
While re-sharing in-feed posts on your story is a great way to drive engagement, a lot of brands don’t see the value in it for them. To be frank, they think it’s a lazy way to try and get more money out of them.
It’s up to you to flip the script and think about how you can make this valuable to a brand. Why not ask your followers a question, invite them to a discussion, or tell them you’ve discovered a product you think they’ll love? If you make your Story more brand focused, they’ll be more willing to pay for it.
Ways to amp up your Stories
When you flick through Insta Stories, polls pop up left right and centre. They’re an easy, fun, lighthearted way to get your followersinteracting with your content. By encouraging people to vote on a question or asking their opinion on a product, you get them actively engaging with the brand you’re repping. We vote YES!
Instagram Stories have a range of quick ‘n’ easy design and motion templates to help you enhance and tweak your content. You can insert animated banners, text, filters, music and more.
You can even use the colour pin drop feature to sample colours from your photo for your text to help match your personal style.
TELL A STORY
As a rule of thumb, simply talk honestly about the brand or product you’re working with and share your authentic experience. How did you use it? What were the benefits? Would you recommend it? Product reviews are a holy grail for brands, and Stories are a great format for making them quick and easy. Avoid boomerangs unless a brand specifically asks for them. Not only are they lower quality, but boomerangs are also often fast and flashy – which, from a brand’s point of view, means don’t get a lot of cut through. While great for clinking glasses with friends, they’re not so great at telling a story.
Also make sure to tag the brand so they can re-share it, and always use disclose if you’ve been paid to recommend something.
A simple #ad can be applied to your story without being overbearing or distracting from the content, while still being visible. Data tells us that audiences don’t mind when content is sponsored, as long as the creator is open about it and the recommendation is authentic.
Apps to use
There’s a few great apps for increasing the overall quality and value of your Insta stories.
Unfold: This easy-to-use app comes with a number of free Stories templates, as well as premium packages you can purchase if they better fit your style.
StoryLuxe: Another great app for templates, StoryLuxe allows you to filter by style and includes some fun lists to tell your followers about yourself.
Canva: If you want ultimate creative control, Canva is your one stop shop. Available both on desktop and in an easy-to-use app, the creative possibilities with Canva are truly endless. Remember, getting that approval all comes down to standing out in a brand’s inbox.
No matter their campaign objective, a brand’s end goal is almost always to sell something. So the more action you can drive from your followers, the more the brand can attribute their sales success to your Story.
Regardless, all campaigns come with a Call To Action. If you’ve got over 10k followers, it might be adding a swipe up link to encourage your followers to learn more; if you have less, it might be to drive people to a link in your bio. Whatever the case, if you use your Stories to drive action, brands will absolutely love you. Just make sure your recommendations remain genuine by only promoting products you truly believe in.
We are currently working on a Stories rate card to give you a clear guide on how to price your stories. In the meantime, we suggest charging half your regular post price per story, and increasing the value if you’re including a swipe up.
Before Instagram Stories payments can be processed, you will first need to submit your Stories Insights. Here’s how:
1. Access your archive
2. Select the post and click the insight icon
3. Take a screenshot of the story insights
4. Go to the YOU screen of the TRIBE app, and tap Chat with us to send the insights screenshot along with the name of the campaign
Ready to tell your Story?
As a quick recap, here are the key things to remember for nailing your Stories submissions:
1. Be creative
2. Be interactive
3. Hero the brand
4. Add value for your audience
Now go get creating!