One calendar year boasts numerous opportunities to build brand awareness by maintaining relevance. It’s no secret that brands build campaigns centred around calendar events like Easter, Valentine’s Day, March Madness and Black Friday, to name a few; and with Facebook revealing that user-generated content performs nearly 7x better than brand-generated content, it’s the ultimate chance to push your brand in front of new and existing customers.
Enter Influencer Marketing: an industry that is said to be worth US$9.7 billion in 2020 and a way to target new audiences by tapping into the power of your creative customers.
In fact, 60% of Instagrammers say they discover new products and services on Instagram; with the same study also revealing that by simply being on Instagram, brands can make a positive impression on potential shoppers.
So... why should you use influencers for your marketing campaigns?
A recent study released by Linqia found that Influencer content outperforms typical branded content by 2.7x on paid channels. Timely marketing campaigns are a great way to inspire and raise awareness among your target audience ahead of a holiday—like this Cadbury Easter campaign, which in turn increased their recall when the holiday rolled around.
However, Influencer Marketing boasts numerous other benefits that you do not get from regular marketing channels.
YOU'RE AUTHENTICALLY RECOMMENDED
A genuine recommendation beats a thousand paid words. We believe that if an Influencer isn’t willing to buy the product, they have no right to recommend it. So who better to promote your product than your actual customers who already love you? Just like in this Victorinox campaign, you can get your own customers to do the selling for you through authentic recommendations that resonate with their audiences.
YOU CAN REACH A NEW AUDIENCE
There’s no better audience to tap into than the followers of your loving customers. Using Influencers to celebrate calendar or brand events means your content gets pushed out to their audience; their genuine followers who trust their opinions and recommendations. They recommend products they love and your brand gets promoted to a brand new—and very targeted—audience. It’s a marketer’s dream.
YOU'VE NOW GOT LOTS OF CUSTOMER-GENERATED CONTENT CELEBRATING YOUR BRAND
Whether you’re celebrating a timely calendar event—like Coconut Collaborative did for New Years Eve—or are promoting awareness, like Starburst did for breast cancer; the on-demand, branded content you get from tapping into your customers is timeless.
Sure, you might need content right now, but chances are you’ll be able to reuse and repurpose this amazing content for future marketing and social initiatives. Just head to your Content Library in the TRIBE platform to see content from any campaign you’ve ever run.
Great content is always in season
You don’t need to wait for a holiday or calendar event to get branded content upfront, that converts. Set up a campaign with our five-step Campaign Builder and reach out to your customers to get year-round content that you can use on socials, digital or offline advertising.
It's time to swap your outdated content for high-performing, customer-generated content… just like these brands did:
As TRIBE's Growth Marketing Manager, Aniya Roslan produces new and efficient digital marketing practices—through channels like Google and Facebook—to build awareness and drive sales. With experience in global Saas, media and retail businesses; and expertise managing paid media on a global scale for companies like Aesop, Aniya assists brands and Creators alike in discovering the benefits of our tech-enabled marketplace.