The objective:
Drive product and brand awareness while sourcing TikTok content for their own channels
The solution:
Tangle Teezer briefed Creators to shoot tutorial-style content for TikTok that brought them success on the 26 Instagram campaigns they had run via the TRIBE platform.
14 diverse and engaging Creators were chosen to produce final content for their collective audience of almost 600k who viewed the content for over 66 hours.
Tactics used:
Top performing post
TOP MICRO CREATOR: @sunnydii_
...and growing
Watch some of the content here
by @abbienaija
by @itsdanilevi
Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.
