--- title: Case Study: Tangle Teezer Brushes up on TikTok - TRIBE description: Read about how Tangle Teezer brushed up on their TikTok using 14 diverse and engaging TRIBE TikTokkers image: https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202022/0%20-%20TikTok%20Case%20Studies/tangle-teezer/0622-BLOG-Header-tangleteezer-case-study.png --- [![Tribe Logo](https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/TRIBE_D_Header_Logo.svg "Tribe Logo")](https://www.tribegroup.co/) - [Platform](https://www.tribegroup.co/brands) - Solutions - [Managed Services](https://www.tribegroup.co/tribe-plus) - [Employee-Generated Content](https://www.tribegroup.co/tribe-unlocked) - [Media Buying](https://www.tribegroup.co/tribe-media) - Learn - [Blog](https://www.tribegroup.co/blog) - [Success Stories](https://www.tribegroup.co/stories) - [TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies?) - [Guides & Books](https://www.tribegroup.co/guides) - [Campaign Highlights](https://www.tribegroup.co/case-study) - [Creators](https://www.tribegroup.co/influencers) - [New: YouTube](https://www.tribegroup.co/tribe-youtube-partnership) [LOGIN](https://brand.tribegroup.co/signIn) [![GET IN TOUCH](https://no-cache.hubspot.com/cta/default/1609563/ecfdd1af-2e49-47d5-b312-170e301d305d.png)](https://cta-redirect.hubspot.com/cta/redirect/1609563/ecfdd1af-2e49-47d5-b312-170e301d305d) [![Tribe Logo](https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/TRIBE_Footer_Symbol-Logo.svg "Tribe Logo")](https://www.tribegroup.co/) - [Platform](https://www.tribegroup.co/brands) - Solutions - [TRIBE Plus](https://www.tribegroup.co/tribe-plus) - [TRIBE Unlocked](https://www.tribegroup.co/tribe-unlocked) - [TRIBE Media](https://www.tribegroup.co/tribe-media) - Learn - [Blog](https://www.tribegroup.co/blog) - [TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies?) - [Guides & Books](https://www.tribegroup.co/guides) - [Success Stories](https://www.tribegroup.co/stories) - [Campaign Highlights](https://www.tribegroup.co/case-study) - Creator Academy COMING SOON - [Creators](https://www.tribegroup.co/influencers) - [New: YouTube](https://www.tribegroup.co/tribe-youtube-partnership) - [About Us](https://www.tribegroup.co/about-us) - [Contact Us](https://www.tribegroup.co/contact-us) - [Help Center](https://help.tribegroup.co/en/) [![GET IN TOUCH](https://no-cache.hubspot.com/cta/default/1609563/ecfdd1af-2e49-47d5-b312-170e301d305d.png)](https://cta-redirect.hubspot.com/cta/redirect/1609563/ecfdd1af-2e49-47d5-b312-170e301d305d) [LOGIN](https://brand.tribegroup.co/signIn) [TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [By TRIBE](https://www.tribegroup.co/blog/author/tribe) # Case Study: Tangle Teezer Brushes up on TikTok [![Screenshot of a TikTok of a woman holding a brush and smiling](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202022/0%20-%20TikTok%20Case%20Studies/tangle-teezer/0622-BLOG-Header-tangleteezer-case-study.png) ](https://www.tribegroup.co/blog/tangle-teezer-tiktok-case-study) ## The objective: Drive product and brand awareness while sourcing TikTok content for their own channels ## The solution: Tangle Teezer briefed Creators to shoot tutorial-style content for TikTok that brought them success on the 26 Instagram campaigns they had run via the TRIBE platform. 14 diverse and engaging Creators were chosen to produce final content for their collective audience of almost **600k** who viewed the content for over **66 hours.**   ## Tactics used: ![How-to/Tutorial Content](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202022/0%20-%20TikTok%20Case%20Studies/bangn-body-au/tangleteezer-tactics-used.svg)   #### Top performing post   ![](https://fast.wistia.com/embed/medias/wp3jqcom47/swatch) ### TOP MICRO CREATOR: [@sunnydii_](https://www.tiktok.com/@sunnydii_) ![5,672 Engagements | 36.37hrs of Total Play Time | 29.45% Engagement Rate](https://www.tribegroup.co/hs-fs/hubfs/Blog%20Assets/00%20-%202022/0%20-%20TikTok%20Case%20Studies/tangle-teezer/0622-B-BLOG-tangleteezer.png?width=550&name=0622-B-BLOG-tangleteezer.png) #### ...and growing   #### Watch some of the content here ![](https://fast.wistia.com/embed/medias/uawb05vj42/swatch) by [@abbienaija](http://www.tiktok.com/@abbienaija)   ![](https://fast.wistia.com/embed/medias/p7ke4xu8tw/swatch) by [@itsdanilevi](http://www.tiktok.com/@itsdanilevi)   ![](https://fast.wistia.com/embed/medias/ipm65xwitf/swatch) by [@jeanetteandmia](http://www.tiktok.com/@jeanetteandmia)   [![Watch the Content](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202022/0%20-%20TikTok%20Case%20Studies/CTA-Watch-the-Content-1.svg)](https://fast.wistia.com/embed/channel/k0j5lxcf9q?wchannelid=k0j5lxcf9q)   Want to discover how TRIBE can help you nail your TikTok strategy? [Request a demo](https://www.tribegroup.co/book-a-demo) with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, [create a campaign](https://brand.tribegroup.co/?__hstc=45788219.72a2de6cc2898575f0f253371fe4599e.1654230031504.1654230031504.1654230031504.1&__hssc=45788219.1.1654230031505&__hsfp=1416645275) today or reach out to your Customer Success Manager to get started. ### Related posts ![Case Study: How Carex Reached 1 Million Users With Their TikTok First Campaign](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202022/0%20-%20TikTok%20Case%20Studies/carex/1022-BLOG-Header-carex-case-study.png) [ TikTok Case Studies ](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [Case Study: How Carex Reached 1 Million Users With Their TikTok First Campaign](https://www.tribegroup.co/blog/carex-tiktok-case-study) The objective To experiment with influencer marketing on TikTok while driving... ![Case Study: How Match Masters Generated Buzz for Their London Event](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202022/0%20-%20TikTok%20Case%20Studies/matchmasters/1022-BLOG-Header-matchmasters-case-study.png) [ TikTok Case Studies ](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [Case Study: How Match Masters Generated Buzz for Their London Event](https://www.tribegroup.co/blog/match-masters-tiktok-case-study) The objective To promote the Match Master Summer Boost event in London To drive... ![Case Study: TRIBE's TikTok Creators Polish Up Their Content Skills for Silvo](https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202022/0%20-%20TikTok%20Case%20Studies/silvo/1022-BLOG-Header-silvo-case-study.png) [ TikTok Case Studies ](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [Case Study: TRIBE's TikTok Creators Polish Up Their Content Skills for Silvo](https://www.tribegroup.co/blog/silvo-tiktok-case-study) The objective To drive awareness for Silvo’s Tarnish Guard product Participate... ### Stay up to date Sign up to receive industry-specific case studies, the latest industry news and campaign strategies delivered straight to your inbox ![](https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/TRIBE_Footer_Symbol-Logo.svg) - 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