TikTok Case Studies By TRIBE

Case Study: How Match Masters Generated Buzz for Their London Event

The objective

pink-tick To promote the Match Master Summer Boost event in London
pink-tick To drive app downloads of the game

 

The strategy

Addictive mobile game Match Masters invited TRIBE’s TikTok creator community to their Summer Boost event in London. Dozens of creators pitched their creative ideas to the campaign with engaging and interactive content playing the game and promoting the live event.

The content highlighted how fun and addictive the game is while announcing anyone who downloads the game receives an invitation to the live event. To help generate buzz, creators gave their audiences a direct link to download the game in their bios with an invitation to join them there.

 

Tactics used

Microvs Macro | Driving Cliks/Sales

 

Check out the top-performing post

 

TOP PERFORMER: @happeabalance

39,700 Views | 183.9hrs Play Time | 2,903 Engagements | 7.31% Engagement

 

Organic Performance

15 TikTok Posts | 2,393,125 Followers | 102,671 Views | 95,337 Audience | 269.5hrs Play Time
...and growing

 

 

Watch the content here

by @daveanica

 

by @dianne.salazar

 

by @eastzhangxx

 

by @elizabetzauere

 

by @im_eleonora__

 

by @interiorsbyjucelma

 

by @itsnasg

 

by @justleannex

 

by @lopwert

 

by @mr.harry.white

 

by @robynhoskin

 

by @sali_mamutchadze

 

by @vickylizziemcgee

 

Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.