The objective
To promote the Match Master Summer Boost event in London To drive app downloads of the game
The strategy
Addictive mobile game Match Masters invited TRIBE’s TikTok creator community to their Summer Boost event in London. Dozens of creators pitched their creative ideas to the campaign with engaging and interactive content playing the game and promoting the live event.
The content highlighted how fun and addictive the game is while announcing anyone who downloads the game receives an invitation to the live event. To help generate buzz, creators gave their audiences a direct link to download the game in their bios with an invitation to join them there.
Tactics used
Check out the top-performing post
TOP PERFORMER: @happeabalance
Organic Performance
...and growing
Watch the content here
by @daveanica
by @eastzhangxx
by @itsnasg
by @justleannex
by @lopwert
by @robynhoskin
Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.
