---
title: "Case Study: How Match Masters Generated Buzz for Their London Event - TRIBE"
description: Discover how Match Masters created buzz for their London-based event while driving app downloads from TikTok users.
image: https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202022/0%20-%20TikTok%20Case%20Studies/matchmasters/1022-BLOG-Header-matchmasters-case-study.png
---
[](https://www.tribegroup.co/)
- [Platform](https://www.tribegroup.co/brands)
- Solutions
- [Managed Services](https://www.tribegroup.co/tribe-plus)
- [Employee-Generated Content](https://www.tribegroup.co/tribe-unlocked)
- [Media Buying](https://www.tribegroup.co/tribe-media)
- Learn
- [Blog](https://www.tribegroup.co/blog)
- [Success Stories](https://www.tribegroup.co/stories)
- [TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies?)
- [Guides & Books](https://www.tribegroup.co/guides)
- [Campaign Highlights](https://www.tribegroup.co/case-study)
- [Creators](https://www.tribegroup.co/influencers)
- [New: YouTube](https://www.tribegroup.co/tribe-youtube-partnership)
[LOGIN](https://brand.tribegroup.co/signIn) [](https://cta-redirect.hubspot.com/cta/redirect/1609563/ecfdd1af-2e49-47d5-b312-170e301d305d)
[](https://www.tribegroup.co/)
- [Platform](https://www.tribegroup.co/brands)
- Solutions
- [TRIBE Plus](https://www.tribegroup.co/tribe-plus)
- [TRIBE Unlocked](https://www.tribegroup.co/tribe-unlocked)
- [TRIBE Media](https://www.tribegroup.co/tribe-media)
- Learn
- [Blog](https://www.tribegroup.co/blog)
- [TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies?)
- [Guides & Books](https://www.tribegroup.co/guides)
- [Success Stories](https://www.tribegroup.co/stories)
- [Campaign Highlights](https://www.tribegroup.co/case-study)
- Creator Academy COMING SOON
- [Creators](https://www.tribegroup.co/influencers)
- [New: YouTube](https://www.tribegroup.co/tribe-youtube-partnership)
- [About Us](https://www.tribegroup.co/about-us)
- [Contact Us](https://www.tribegroup.co/contact-us)
- [Help Center](https://help.tribegroup.co/en/)
[](https://cta-redirect.hubspot.com/cta/redirect/1609563/ecfdd1af-2e49-47d5-b312-170e301d305d)
[LOGIN](https://brand.tribegroup.co/signIn)
[TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [By TRIBE](https://www.tribegroup.co/blog/author/tribe)
# Case Study: How Match Masters Generated Buzz for Their London Event
[
](https://www.tribegroup.co/blog/match-masters-tiktok-case-study)
## The objective
 To promote the Match Master Summer Boost event in London
 To drive app downloads of the game
## The strategy
Addictive mobile game Match Masters invited TRIBE’s TikTok creator community to their Summer Boost event in London. Dozens of creators pitched their creative ideas to the campaign with engaging and interactive content playing the game and promoting the live event.
The content highlighted how fun and addictive the game is while announcing anyone who downloads the game receives an invitation to the live event. To help generate buzz, creators gave their audiences a direct link to download the game in their bios with an invitation to join them there.
## Tactics used
#### Check out the top-performing post
### TOP PERFORMER: [@happeabalance](http://www.tiktok.com/@happeabalance)
#### 
#### Organic Performance
####  ...and growing
#### Watch the content here
by [@daveanica](https://www.tiktok.com/@daveanica)
by [@dianne.salazar](https://www.tiktok.com/@dianne.salazar)
by [@eastzhangxx](https://www.tiktok.com/@eastzhangxx)
by [@elizabetzauere](https://www.tiktok.com/@elizabetzauere)
by [@im_eleonora__](https://www.tiktok.com/@im_eleonora__)
by [@interiorsbyjucelma](https://www.tiktok.com/@interiorsbyjucelma)
by [@itsnasg](https://www.tiktok.com/@itsnasg)
by [@justleannex](https://www.tiktok.com/@justleannex)
by [@lopwert](https://www.tiktok.com/@lopwert)
by [@mr.harry.white](https://www.tiktok.com/@mr.harry.white)
by [@robynhoskin](https://www.tiktok.com/@robynhoskin)
by [@sali_mamutchadze](https://www.tiktok.com/@sali_mamutchadze)
by [@vickylizziemcgee](https://www.tiktok.com/@vickylizziemcgee)
Want to discover how TRIBE can help you nail your TikTok strategy? [Request a demo](https://www.tribegroup.co/book-a-demo) with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, [create a campaign](https://brand.tribegroup.co/?__hstc=45788219.72a2de6cc2898575f0f253371fe4599e.1654230031504.1654230031504.1654230031504.1&__hssc=45788219.1.1654230031505&__hsfp=1416645275) today or reach out to your Customer Success Manager to get started.
### Related posts
[ TikTok Case Studies ](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [Case Study: How Carex Reached 1 Million Users With Their TikTok First Campaign](https://www.tribegroup.co/blog/carex-tiktok-case-study)
The objective To experiment with influencer marketing on TikTok while driving...
[ TikTok Case Studies ](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [Case Study: TRIBE's TikTok Creators Polish Up Their Content Skills for Silvo](https://www.tribegroup.co/blog/silvo-tiktok-case-study)
The objective To drive awareness for Silvo’s Tarnish Guard product Participate...
### Stay up to date
Sign up to receive industry-specific case studies, the latest industry news and campaign strategies delivered straight to your inbox
- [ Platform ](https://www.tribegroup.co/brands)
- [ Creators ](https://www.tribegroup.co/influencers)
- [ About Us ](https://www.tribegroup.co/about-us)
- [ Contact Us ](https://www.tribegroup.co/contact-us)
- [ Help Center ](https://help.tribegroup.co/en/)
### Solutions
- [Managed Services](https://www.tribegroup.co/tribe-plus)
- [Employee-Generated Content](https://www.tribegroup.co/tribe-unlocked)
- [Media Buying](https://www.tribegroup.co/tribe-media)
### Learn
- [Blog](https://www.tribegroup.co/blog)
- [Success Stories](https://www.tribegroup.co/stories)
- [Guides & Books](https://www.tribegroup.co/guides)
- [Campaign Highlights](https://www.tribegroup.co/case-study)
### FOLLOW US:
[tiktok ](https://www.tiktok.com/@tribe.creators)
- NEW YORK
- LONDON
- MELBOURNE
- SYDNEY
© TRIBE 2026
[Privacy Policy](https://www.tribegroup.co/privacy) [Terms and Conditions](https://www.tribegroup.co/toc) [Sitemap](https://www.tribegroup.co/sitemap)
```json
{
"@context" : "http://schema.org",
"@type" : "Organization",
"address" : {
"@type" : "PostalAddress",
"addressCountry" : "Australia",
"addressLocality" : "South Melbourne",
"addressRegion" : "Vic",
"postalCode" : "3205",
"streetAddress" : "Level 4, 180 Albert Road "
},
"alternateName" : "TRIBE Group",
"areaServed" : {
"@type" : "GeoCircle",
"geoMidpoint" : {
"@type" : "GeoCoordinates",
"latitude" : "-37.8368169",
"longitude" : "144.968227"
},
"geoRadius" : "150 km"
},
"description" : "TRIBE is an Influencer Marketing Platform, connecting brands and agencies with social media influencers.",
"email" : "hello@tribegroup.co",
"image" : "https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/TRIBE_D_Header_Logo.svg",
"logo" : "https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/TRIBE_D_Header_Logo.svg",
"mainEntityOfPage" : {
"@id" : "https://www.tribegroup.co/blog/match-masters-tiktok-case-study",
"@type" : "WebPage"
},
"name" : "TRIBE",
"sameAs" : [ "https://www.facebook.com/TRIBEInfluencer", "https://twitter.com/tribe", "https://www.instagram.com/tribe", "https://www.instagram.com/tribe.content", "https://www.linkedin.com/company/6589474" ],
"telephone" : "+61-03-7002-1400",
"url" : "http://www.tribegroup.co"
}
```
```json
{
"@context" : "http://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "TRIBE"
},
"dateModified" : "October 23, 2022, 23:43:30",
"datePublished" : "2022-10-23 23:43:30",
"description" : "Discover how Match Masters created buzz for their London-based event while driving app downloads from TikTok users.",
"headline" : "Case Study: How Match Masters Generated Buzz for Their London Event",
"image" : {
"@type" : "ImageObject",
"url" : "https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202022/0%20-%20TikTok%20Case%20Studies/matchmasters/1022-BLOG-Header-matchmasters-case-study.png"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://www.tribegroup.co/hubfs/TRIBE-Website-2018-Assets/Global-Assets/TRIBE_D_Header_Logo.svg"
},
"name" : "TRIBE"
}
}
```