---
title: "Case Study: How Carex Reached 1 Million Users With Their TikTok First Campaign - TRIBE"
description: Read how Carex UK reached an audience of over 1 million with their first TikTok campaign with content viewed for almost 5,000 hours.
image: https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202022/0%20-%20TikTok%20Case%20Studies/carex/1022-BLOG-Header-carex-case-study.png
---
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[TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [By TRIBE](https://www.tribegroup.co/blog/author/tribe)
# Case Study: How Carex Reached 1 Million Users With Their TikTok First Campaign
[
](https://www.tribegroup.co/blog/carex-tiktok-case-study)
## The objective
To experiment with influencer marketing on TikTok while driving awareness for their range of hand soaps
## The strategy
Having run over a dozen Instagram campaigns via the TRIBE platform, the team at Carex UK were no strangers to collaborating with the TRIBE creator community. Accustomed to generating stunning still photography content for Instagram, their first venture into the world of TikTok brought their brand to life in an entirely new way.
Their #LifesAHandful campaign called for TikTokkers to create quick videos featuring the ‘perfection to reality’ trend with their hand soaps front and centre. Creators pitched ideas like showing their stunning kitchens before revealing the messy reality, or the real workspaces behind the styled version they typically share on social media.
## Tactics used
With such a specific brief the real surprise came from food TikTokker [@elburritomonster ](https://www.tiktok.com/@elburritomonster)who shot a burrito wrapping video to a hilarious Carex-themed rendition of Jason Mraz’s ‘I’m Yours’ soundtrack.
The TikTok performed so well it’s a clear example of the [experimental mindset](https://www.tribegroup.co/blog/experimenting-tiktok-marketing?) marketers need to have when approaching the platform. Creativity is TikTok’s driving force and TikTokkers like [@elburritomonster](https://www.tiktok.com/@elburritomonster) have the talent and ideas to think outside of the box for brands to achieve viral results.
#### Check out the top-performing post
### TOP PERFORMER: [@elburritomonster](http://www.tiktok.com/@elburritomonster)
#### 
#### Organic Performance
####  ...and growing
#### Watch the content here
by [@dailydupz](https://www.tiktok.com/@dailydupz)
by [@diywithemma](https://www.tiktok.com/@diywithemma)
by [@gemmasummer](https://www.tiktok.com/@gemmasummer)
by [@kerry_villers](https://www.tiktok.com/@kerry_villers)
by [@nyrah.saleem](https://www.tiktok.com/@nyrah.saleem)
by [@rebeccaanicole_x](https://www.tiktok.com/@rebeccaanicole_x)
by [@tanyahomeinspo](https://www.tiktok.com/@tanyahomeinspo)
by [@tarekkhwiss](https://www.tiktok.com/@tarekkhwiss)
by [@vickylizziemcgee](https://www.tiktok.com/@vickylizziemcgee)
Want to discover how TRIBE can help you nail your TikTok strategy? [Request a demo](https://www.tribegroup.co/book-a-demo) with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, [create a campaign](https://brand.tribegroup.co/?__hstc=45788219.72a2de6cc2898575f0f253371fe4599e.1654230031504.1654230031504.1654230031504.1&__hssc=45788219.1.1654230031505&__hsfp=1416645275) today or reach out to your Customer Success Manager to get started.
### Related posts
[ TikTok Case Studies ](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [Case Study: How Match Masters Generated Buzz for Their London Event](https://www.tribegroup.co/blog/match-masters-tiktok-case-study)
The objective To promote the Match Master Summer Boost event in London To drive...
[ TikTok Case Studies ](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [Case Study: TRIBE's TikTok Creators Polish Up Their Content Skills for Silvo](https://www.tribegroup.co/blog/silvo-tiktok-case-study)
The objective To drive awareness for Silvo’s Tarnish Guard product Participate...
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