TikTok Case Studies By TRIBE

Case Study: TRIBE's TikTok Creators Polish Up Their Content Skills for Silvo

The objective

pink-tick To drive awareness for Silvo’s Tarnish Guard product
pink-tick Participate in the cleaning trends on TikTok to increase sales uplift at Sainsbury's

 

The strategy

A surprising trend on TikTok is content featuring cleaning hacks with hashtags like #CleanTok racking up over 53B views! Originally popular during Covid quarantine, this style of content is perfect for cleaning product brands like Silvo.

To tap into this popularity, metalware polish brand Silvo collaborated with TRIBE’s TikTok creator community to generate before & after style videos showing how effective their product is in polishing jewellery. Specifically wanting to increase their sales at Sainsbury's, creators went in-store to purchase the product before heading home to show it in action.

 

Tactics used

Hashtag Challenge, Micro vs Macro, How-To/Tutorial Content, Before & After

 

With the overall campaign reaching almost half a million, the use of hashtags like #clean #CleaningHacks and #CleanTok helped micro creators like @rachaelcasey, to rack up over 400k views despite a smaller following of just 11.2k. The proof is in the pudding with the power of TikTok’s algorithm.

Check out the top-performing post

 

TOP PERFORMER: @rachaelcasey

11,200 Followers | 417,000 Views | 22,988 Engagements | 256.4hrs Play Time | 3928.46% Engagement

 

Organic Performance

15 TikTok Posts | 514,425 Views | 484,547 Audience | $0.16 CPE | 656.5hrs Play Time
...and growing

 

 

Watch the content here

by @cleaningmummy

 

by @daliawainx

 

by @georgipovs

 

by @lazenboi

 

by @lifewithlilah

 

by @lovenaheeda

 

by @mycouncilhouse

 

by @nicki_saurus

 

by @oliviacharlotterae

 

by @rachellord22

 

by @robynhoskin

 

by @sali_mamutchadze

 

Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.