The objective
To drive awareness for their products while amplifying their #TalentiSweetandSalty recipe challenge
The strategy
TikTok users love a recipe challenge. With the #foodchallenge hashtag racking up over 9 billion views alone brands have the perfect opportunity to showcase their products in a truly authentic and engaging way.
Dozens of creators responded to Talenti’s brief to shoot content featuring their gelato in a recipe. The twist? First, the creators chose 1 sweet and 1 salty ingredient (at random) to combine with a Talenti gelato flavor and create a dessert recipe of their choice. Culinary imaginations came to life with combinations of pretzels & cookie dough or potato chips & chocolate to create surprising (and delicious) recipes.
Tactics used
Check out the top-performing post
TOP PERFORMER: @mayelasjourney
Organic Performance
...and growing
Watch the content here
by @milktea.meg
Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.
