---
title: Case Study: TikTok Creators Settle In With Spar UK - TRIBE
description: Read about how Spar UK settled in with macro and micro TRIBE TikTokkers to amplify their multi-channel marketing campaign
image: https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202022/0%20-%20TikTok%20Case%20Studies/sparuk/0622-BLOG-Header-sparuk-case-study.png
---
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# Case Study: TikTok Creators Settle In With Spar UK
[
](https://www.tribegroup.co/blog/spar-uk-tiktok-case-study)
## The objectives:
 Amplify their ‘Make it your night in’ multi-channel marketing campaign
 Drive awareness for their ‘snack’ products
## The solution:
Alongside their wider ‘Make it your night in’ marketing campaign SPAR Supermarkets UK called on the TRIBE Creator community to show their audience what ‘a night in’ meant to them.
The content featured Creators heading in-store to purchase a haul of SPAR’s own-brand crisps and dips before settling in at home for deluxe movie nights, pamper sessions and date nights.
## Tactics used:
#### Organic performance
SPAR UK collaborated with micro and macro TikTokkers.
Those with the smallest and largest following gained similar CPEs highlighting the power of both on the platform.
### TOP MICRO CREATOR: [@tatikapaya](https://www.tiktok.com/@tatikapaya)
### TOP MACRO CREATOR: [@lopwert](https://www.tiktok.com/@lopwert)
#### ...and growing
#### Watch the content here
by [@meganrighe](http://www.tiktok.com/@meganrighe)
by [@rubyofmyeye](http://www.tiktok.com/@rubyofmyeye)
by [@shumidee](http://www.tiktok.com/@shumidee)
by [@aimsbbz](http://www.tiktok.com/@aimsbbz)
Want to discover how TRIBE can help you nail your TikTok strategy? [Request a demo](https://www.tribegroup.co/book-a-demo) with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, [create a campaign](https://brand.tribegroup.co/?__hstc=45788219.72a2de6cc2898575f0f253371fe4599e.1654230031504.1654230031504.1654230031504.1&__hssc=45788219.1.1654230031505&__hsfp=1416645275) today or reach out to your Customer Success Manager to get started.
### Related posts
[ TikTok Case Studies ](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [Case Study: How Carex Reached 1 Million Users With Their TikTok First Campaign](https://www.tribegroup.co/blog/carex-tiktok-case-study)
The objective To experiment with influencer marketing on TikTok while driving...
[ TikTok Case Studies ](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [Case Study: How Match Masters Generated Buzz for Their London Event](https://www.tribegroup.co/blog/match-masters-tiktok-case-study)
The objective To promote the Match Master Summer Boost event in London To drive...
[ TikTok Case Studies ](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [Case Study: TRIBE's TikTok Creators Polish Up Their Content Skills for Silvo](https://www.tribegroup.co/blog/silvo-tiktok-case-study)
The objective To drive awareness for Silvo’s Tarnish Guard product Participate...
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