Wondering how much it costs to use TRIBE to run your influencer marketing campaigns?
TRIBE makes make a 30% margin on a brand’s overall campaign spend. So if you have a $10,000 campaign budget, TRIBE’s campaign management fees are $3,000 of this, with the balance ($7,000) going to Creators.
These fees are applied automatically in the platform, each time you approve a post - so we only charge this fee when you’re happy with the final content!
Is this different from the Campaign Activation Fee?
Yes, it is. The Campaign Activation Fee is charged to set up your campaign. The Campaign Activation Fee is for accessing our platform, being trained on best practice, our work to understand your needs and get ahead of any specific Creator requirements, and your access to TRIBE’s vetted community of engaged Content Creators.
Is this different from the Subscription Fee?
Yes, it is. If you’re on a subscription, you’ve already chosen to work with TRIBE on a longer-term basis which requires a higher level of access to our technology and team, to drive your Creator Community strategy over 12 months or more.
So, what do I get for the TRIBE Fee?
Great question! The TRIBE Fee is there to help you run campaigns. That’s why it’s only charged on the content you approve.
It covers our Campaign Management Team’s initial work to help optimize your campaign before it’s sent live. Thereafter, we monitor your campaign to make sure you’re receiving the right amount of high-quality content. If you have queries along the way, our team is there to help resolve these. We’ll also help you shortlist, identify the best performing creators, understand our pre-purchase analytics, and you’ll get access to our in-platform reporting suite.
Depending on your level of service, we can also help you with Creators via our Creator Community Team, who’ll step in if you need assistance with outreach, communications, negotiating, or just advice on who to work with.
All this occurs alongside our market-leading technology, which manages legals, payments, approvals, messaging, 1st party data, and reporting.
How is the TRIBE Fee calculated?
The TRIBE fee is simply a 30% margin on a brand’s overall campaign spend. For example, if you spend $10,000 on influencer posts, the influencers will receive $7,000 and TRIBE will receive $3,000 (i.e. 30% of your $10,000 budget).
Keep in mind, when a Creator submits a post, you will also see their raw price, and when you’re looking at the Creator’s price, the TRIBE fee calculates as a 42% mark-up.
For example, a post submitted for $700 by a Creator will have a $300 TRIBE Fee attached to it, which is a 30% margin on the $1,000 total post price. Alternatively, this $300 fee can be considered a 42% markup on the Creator’s $700 post price.
Both are exactly the same for the brand, Creator and TRIBE, it just depends on if you start the calculation at the total fee and work backwards (30% margin) or if you start with the Creator’s fee and add to it (42% markup).
Hot tip: Keep your influencers happy by always referring to their fee (the Influencer Price) when chatting to them, not the total cost.
How do I find out more?
Easy! Just reach out to your Customer Success Manager if you have any questions. They’re there to help you!
(Please note: the TRIBE app is free for influencers to use.)