We’re expecting 2020 to be a year of true innovation in Influencer Marketing & Branded Content. Facebook has launched Branded Content Ads and is continuing to evolve the retail experience on Instagram while CPMs & CPAs are now trackable and climbing. Marketers are under more and more pressure to be agile and think quickly. It’s our job at TRIBE to adapt and help marketers take advantage of the firehose of Instant Branded Content we produce.
Why have we added a Subscription model?
We’ve seen how you’re using the platform and we know what’s coming in 2020; so we’re keen to adapt how we work with you.
You spoke. We listened. You want better campaign performance, more strategic input across your annual budget, and to remain competitive in the evolving social landscape. You want value. So we know you’ll love the launch of our Subscription model.
Can I still use TRIBE for single campaigns?
Yes, you can! You don’t have to subscribe to use TRIBE. If you still want to run campaign-by-campaign, you are more than welcome to.
We call it Self-Serve: the flexibility to run one-off campaigns if you’re not ready to commit to a Subscription plan.
It’s the best choice if you have a single campaign in mind, or simply want to trial the platform to see if it’s right for your influencer and content needs.
To use TRIBE on an ad hoc basis, there is now a small Campaign Activation Fee of $249 that’ll cover the launch of your campaign, optimising your brief, and access to TRIBE’s vetted community of engaged and awesome Content Creators.
All else remains the same, including The TRIBE Fee, which only applies to the posts you love, and content licensing from $450 per asset.
What are the benefits of a TRIBE subscription?
By subscribing, you clearly have plans and objectives that extend over a longer period of time. We start with understanding these objectives, and craft a shared view of success across the year. We also provide lower marketplace rates on influencer marketing and content, which means you drive stronger performance with the benefit of our insight and support along the way.
We’re here to help when and where we can. You’ll have a dedicated Customer Success Manager who, based on your Subscription plan, will provide dedicated assistance aimed at driving outcomes across your annual influencer and content activity.
REDUCED RATES AND FEES
A subscription unlocks savings across the TRIBE marketplace. It’s simple: the more you use us, the more you save. A subscription with us eliminates the Campaign Activation Fee and decreases the margin of marketplace fees, giving you more bang for your buck.
FIRST ACCESS TO NEW FEATURES
You’ll get the first-look at new platform features as they roll out. Be the first to access features like first party audience and post analytics, promoting posts via branded content ads, and the ability to work exclusively with your favourite creators.
What are the Subscription plans I can purchase?
We’re glad you asked. Aside from using us on a Drop-In basis, there are three subscription plans:
Annual fee of $3,999
Who are you? You’re a small business or close-knit team of marketing enthusiasts that’s looking to drive results through their content and influencer marketing plans. You have an influencer marketing strategy and branded content needs and would like to work closely with us to source awesome Creators, execute campaigns and manage your ongoing content and influencer activity. This plan unlocks a decreased TRIBE fee margin of 28% and a lower content licensing fee of $400 per asset.
Annual fee of $4,999
Who are you? You’re a skilled and agile marketer who is already running multiple campaigns per year. You understand the worth of eye-catching content and want to hit the ground running. You are a seasoned professional who wants access to our full suite of features, lower marketplace rates and the support of customer success to drive significant performance uplift on your activity. Save more with just a 25% TRIBE fee margin and a licensing fee of $350 per asset.
Custom annual fee based on your needs
Who are you? You’re a large agency or global brand that’s well-versed in content and influencer marketing. What you need doesn’t fit in a box; enter a bespoke marketing solution complete with dedicated account support. Meet your operational and performance objective with a customised package of discounts, seats and support. You’re part of the TRIBE fam now and we’re going to treat you like it. This plan unlocks the highest savings with a TRIBE Fee margin starting at just 10% and licensing fees from $250 per asset.
See our pricing page here.