TikTok Case Studies By TRIBE

Case Study: TRIBE’s TikTok Community Gets Cooking for Pound of Ground

The objective

To drive awareness for their Ground Beef Crumbles® product

The strategy

Seeing is believing when it comes to Pound of Ground’s Crumbles® frozen beef making it the perfect recipe for TRIBE’s TikTok creators to shoot engaging content showcasing how it solves an everyday dinner dilemma. 

Creators shot TikToks depicting the ‘A-HA’ moment when they realise they never have to face defrosting beef again. The result? 8 entertaining and engaging TikToks, from a diverse pool of talented creators, showing the unique way the product is a dinnertime game-changer.


Tactics used

micro TikTokkers, How-to Tutorial Content



Organic Performance

8 TikToks | 1,657,100 Followers | $1.20 CPE | 92,931 Engagements | 139hrs of Total Play Time


Check out the top-performing post


TOP PERFORMER: @mayelasjourney


...and growing


Watch the content here

by @wavyy.bvby


by @unlicensedtomom


by @akashi_adventures


by @mrandmrsbest


by @_liinaa_3


by @danielles_eats


by @dippedtampa


by @kashmore93


Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.