The objective
To drive awareness for their Cleopatra Body Scrub and Self Tan
The strategy
The Organic Pharmacy’s ‘Golden Glow All Year Round!’ campaign called on TRIBE’s TikTok creator community to shoot authentic and creative content with their products front and centre.
The collaboration featured TikTokkers highlighting the unique benefits of the products such as organic ingredients, scent and texture, To drive the content home, creators revealed their amazing results with a before and after, proving the perfect sun-kissed glow can be achieved in just 3 hours.
Tactics used
Check out the top-performing post
TOP PERFORMER: @happeabalance
Organic Performance
...and growing
Watch the content here
by @gxsia_
by @ivyoutwest
by @lazenboi
Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.
