TikTok Case Studies By TRIBE

Case Study: TikTokkers Show Their Glow for The Organic Pharmacy

The objective

To drive awareness for their Cleopatra Body Scrub and Self Tan

The strategy

The Organic Pharmacy’s ‘Golden Glow All Year Round!’ campaign called on TRIBE’s TikTok creator community to shoot authentic and creative content with their products front and centre. 

The collaboration featured TikTokkers highlighting the unique benefits of the products such as organic ingredients, scent and texture, To drive the content home, creators revealed their amazing results with a before and after, proving the perfect sun-kissed glow can be achieved in just 3 hours.


Tactics used

micro TikTokkers, How-to Tutorial Content


Check out the top-performing post


TOP PERFORMER: @happeabalance

80,500 Views | 6.87% Engagement | 435hrs Play Time | 231,900 Followers | 5,530 Engagements


Organic Performance

6 TikToks | 745,600 Followers | $0.50 CPE | 92,085 Engagements | 442hrs of Play Time

...and growing


Watch the content here

by @chloeehutchonn


by @gxsia_


by @ivyoutwest


by @lazenboi


by @vickielizziemcgee


Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.