---
title: "Case Study: How Oppo Brothers Launched Their New Product on TikTok - TRIBE"
description: Discover how Oppo Brothers generated stunning, feel-good foodie content with TikTok creators.
image: https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%202022/0%20-%20TikTok%20Case%20Studies/oppobrothers/1022-BLOG-Header-oppo-case-study.png
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[TikTok Case Studies](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [By TRIBE](https://www.tribegroup.co/blog/author/tribe)
# Case Study: How Oppo Brothers Launched Their New Product on TikTok
[
](https://www.tribegroup.co/blog/oppo-brothers-tiktok-case-study)
## The objective
To drive brand awareness while launching their new “Oppo Brothers Ice Cream Snacking Balls”
## The strategy
Unexpected recipe and food content is widely popular on TikTok. With hashtags like [#FoodTok](https://www.tiktok.com/tag/foodtok) racking up over 33 billion views, the potential for food brands to reach new audiences is endless. The only problem? Generating the volume of authentic content needed to cut through.
Oppo Brothers collaborated with TRIBE’s TikTok creator community to generate content featuring fun, unexpected and playful ways to try their new Ice Cream Snacking Balls. Wanting the TikTokkers to have creative freedom, their brief called for “ballsy content that’s relatable and makes us smile”. Creators delivered with feel-good TikToks including a stunning video showing the product brought to life from a watercolour painting.
## Tactics used
#### Organic Performance
#### ...and growing
#### Watch the content here
by [@lilyghodrati](https://www.tiktok.com/@lilyghodrati)
by [@duyguturgok](https://www.tiktok.com/@duyguturgok)
by [@aaliy0h_](https://www.tiktok.com/@aaliy0h_)
by [@Jessbobyx](https://www.tiktok.com/@Jessbobyx)
by [@laura_jagerpom](https://www.tiktok.com/@laura_jagerpom)
by [@lianelw](https://www.tiktok.com/@lianelw)
by [@stephanievavron](https://www.tiktok.com/@stephanievavron)
Want to discover how TRIBE can help you nail your TikTok strategy? [Request a demo](https://www.tribegroup.co/book-a-demo) with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, [create a campaign](https://brand.tribegroup.co/?__hstc=45788219.72a2de6cc2898575f0f253371fe4599e.1654230031504.1654230031504.1654230031504.1&__hssc=45788219.1.1654230031505&__hsfp=1416645275) today or reach out to your Customer Success Manager to get started.
### Related posts
[ TikTok Case Studies ](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [Case Study: How Carex Reached 1 Million Users With Their TikTok First Campaign](https://www.tribegroup.co/blog/carex-tiktok-case-study)
The objective To experiment with influencer marketing on TikTok while driving...
[ TikTok Case Studies ](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [Case Study: How Match Masters Generated Buzz for Their London Event](https://www.tribegroup.co/blog/match-masters-tiktok-case-study)
The objective To promote the Match Master Summer Boost event in London To drive...
[ TikTok Case Studies ](https://www.tribegroup.co/blog/topic/tiktok-case-studies) [Case Study: TRIBE's TikTok Creators Polish Up Their Content Skills for Silvo](https://www.tribegroup.co/blog/silvo-tiktok-case-study)
The objective To drive awareness for Silvo’s Tarnish Guard product Participate...
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