The objective
To drive brand and product awareness during the launch of Nad’s Strawberries & Cream Waxing Dots
The strategy
TikTok’s powerful algorithm has exponentially opened up the opportunity for brands and creators to reach new audiences. Nad’s first TRIBE TikTok campaign is the perfect example of authentic content achieving virality.
With a product that needs to be seen-to-be-believed, Nad’s briefed TRIBE’s TikTok creator community to shoot tutorial-style content showing how their Waxing Dots product works. Dozens of diverse and talented creators pitched their ideas including Daniela Álvarez, the beauty and skincare unboxer behind @_lelitas. With 7k followers, Daniela’s authentic and engaging content was viewed over 1 MILLION TIMES! That’s right… the video was viewed by an audience over 142x the size of the creator's following.
Tactics used
Check out the top-performing post
TOP PERFORMER: @_lelitas
Nad’s were so blown away by the results they cleverly licensed the rights to the TikTok arming them with ad creative that has already proven to perform.
Nad’s collaborated with 7 other micro creators including @ashleyjordanx who racked up an engagement rate of 22.09% and @sunnydii_ with 22.93% (both including likes, comments and shares). While some micro creators go viral, others prove the authentic nature of TikTok content can engage an audience in ways we haven’t seen before in influencer marketing.
Organic Performance
...and growing
Watch the content here
by @sunnydii_
Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.
