The objective:
Trial TikTok for influencer marketing to drive brand awareness
The solution:
Tapping into the authentic nature of TikTok content, online banking app, Monese collaborated with TRIBE’s TikTok community to show how the app leads to unexpected moments that can ‘make your day’.
7 micro and macro TikTokers created relatable (& funny) content reaching an audience of over 70k who viewed it for over 94 hours!
Tactics used:
Check out the top performing post...
TOP PERFORMER: @thecuriousdesi
...and growing
Watch the content here
by @lopwert
by @dfmarin
Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.
