TikTok Case Studies By TRIBE

Case Study: MACStack Mascara launches with Micro TikTokkers

The objective:

Generate awareness for a new product launch


The solution:

Launching a new product was the perfect reason for Mac Cosmetics to trial a TikTok influencer marketing campaign. 

Dozens of TRIBE Creators pitched how they would shoot a Before & After showcasing the dramatic impact of the MACStack Mascara. Think real-time demos of ‘natural to next-level volume’  lashes. Authenticity was key, and the Creator’s own reactions to using the product drove home the messaging.


Tactics used:

Micro TikTokkers, How-To/Tutorial Content


Organic performance

7 TikTok Posts, 32,790 Total Engagements (INC VIEWS) 71.7hrs of Total PlayTime, 257,646. Total Followers...and growing


Watch some content from the campaign:


by @_alyssa_lorraine


by @lilbabyaries


by @nazyfarnoosh


by @thetravelingred


by @thenikkirodri


by @muariana


Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.