The objective
To drive awareness for Logitech’s newly launched Litra Glow Premium Light
The strategy
If there’s one thing Logitech understands it’s that a workspace and equipment are vital for creativity to flourish. Having run dozens of campaigns globally, Logitech is no stranger to working with TRIBE’s creator community. Their latest brief called for TikTokkers to tell the unique stories of how they found their inner light as a creator and the role lighting plays in expressing themselves.
The TikToks were authentic, engaging, funny, and of course… well-lit.
Tactics used
Organic Performance
...and growing
Check out the top-performing post
TOP PERFORMER: @jacktaylor898
Watch the content here
by @suchpolina
by @lianelw
by @daveanica
by @georgiepovs
Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.
