TikTok Case Studies By TRIBE

Case Study: L’Occitane Leverage TikTok Creators for Luxurious Content

The objective:

Drive awareness for the Almond Shower Oil product

The solution:

L’Occitane’s Almond Shower Oil pours from the bottle as oil before transforming into a luxurious, silky foam. By collaborating with TRIBE’s TikTok community, they were able to demonstrate this process through engaging and authentic video content.

Ten Creators captured their own sensorial ‘me-moments’ in videos that were so on-brand, that L’Occitane licensed five TikToks for use in their own channels.


Tactics used:

how-to/tutorial content


Organic performance

10 TikTok Posts, 44,106 total engagements, 92.3hrs of total play time

...and growing


Watch some of the content here

by @codeofzofia


by @luxeandlemonade


by @_brianajames_


by @aditimakeup


Watch the Content


Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.