TikTok Case Studies By TRIBE

Case Study: MiO Liquid Water Enhancers

The ask:

MiO was inspired by the Olympic synchronized swimmers and is creating a TikTok Hashtag Challenge inspiring users to show us their best Synchronized MiO-ing routine. 

We need you to inspire your followers by interpreting the challenge in a way that is uniquely YOU!

The objectives:

pink-tick Jumpstart our Hashtag Challenge with high-quality content. 

pink-tick Reach.

pink-tick Engagement.

pink-tick Build relationships with Creators (via TRIBE Brand-Fans feature).

pink-tick Generate content to populate our brand account (via TRIBE content Library).


Tactics used:



Organic performance

5 TikTok Posts | 1,667,500 Impressions...and growing


Watch some of the content here

by @taylorredmusic


by @frankiecena


by @anita.tips


Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.