TikTok Case Studies By TRIBE

Case Study: Targeting Students with TikTok Creators

The objective:

Drive sales from students via discount


The solution:

Widely considered the social platform for GenZ, Iceland Supermarketed collaborated with TikTok Creators to share their 10% student discount with their younger audiences.

The key message was important, but the brief allowed the TikTokkers to be creative, like top Creator @elvira.styles performing a variety of characters to tell a story.


Tactics used:

Driving Clicks/Sales

Check out the top performing post


TOP PERFORMER: @elvira.styles

129.3hrs Total Play Time, 25,305 Enagagements (including views), 20.50% Engagement Rate (not including views)

...and growing

Watch some content from the campaign


by @daliawainx


by @lilyghodrati


Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.