TikTok Case Studies By TRIBE

Case Study: Making Christmas Magic on TikTok for Elf Cam

The objective

To experiment with influencer marketing on TikTok and drive awareness for the Elf Cam app


The strategy

In the lead-up to the 2022 holiday season, the team behind Elf Cam collaborated with TRIBE’s TikTok creator community to generate fun and exciting video content showcasing the new Elf Cam App.

Playful content was the key criteria for the campaign, to highlight the fun and joyful family activity of the original Elf on a Shelf game. Creators shot engaging reaction videos of their kids interacting with the app that shows where the cheeky elves have been hiding in their homes.

The standout content came from top-performing creator @ylwsqr shot a hilarious skit video with a ‘grown up’ child, showing that the fun isn’t just for the kids.


Tactics used

Micro Creators


Check out the top-performing post



195,000 Followers | 2273.8hrs Play Time | 27,047 Engagements | 10.24% Engagement


Organic Performance

3 TikTok Posts | 525,00 Followers | 302,054 Views | 265,089 Audience | $0.06 CPE | 2418.5hrs Play Time
...and growing



Watch the content here

by @lozzijx


by @the_robbinsnest


Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.