The objective
Raise awareness for their new PLUS range of dips Amplify messaging across their multi-channel product launch campaign
The strategy
Viral food trends like Baked Fetta Pasta and Corn Ribs prove TikTok is the perfect platform for food and recipe content. Chris’ Foods, a well-loved Aussie dips brand collaborated with TRIBE’s TikTok community to help spread the word for their new “PLUS” range of dips.
The call to action with ideal for creative foodies with Chris’ Foods briefing creators for exciting and engaging videos showing how they use and enjoy their dips. Everything from dishing out antipasto boards, food hacks, and product reviews to surprising a stranger with a picnic on the beach TRIBE creators came to the party with high-performing and entertaining content.
Tactics used
Organic Performance
Check out the top performing post
TOP PERFORMER: @foodplattermum
...and growing
Watch the content here
by @geo.gina
by @belindatoks
by @dassetta
by @ka.z.za
by @mrsnicoll
Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.
