TikTok Case Studies By TRIBE

Case Study: How Chris’ Foods Dipped Into TikTok to Launch Their New Range

The objective

pink-tick Raise awareness for their new PLUS range of dips
pink-tick Amplify messaging across their multi-channel product launch campaign

The strategy

Viral food trends like Baked Fetta Pasta and Corn Ribs prove TikTok is the perfect platform for food and recipe content. Chris’ Foods, a well-loved Aussie dips brand collaborated with TRIBE’s TikTok community to help spread the word for their new “PLUS” range of dips.

The call to action with ideal for creative foodies with Chris’ Foods briefing creators for exciting and engaging videos showing how they use and enjoy their dips. Everything from dishing out antipasto boards, food hacks, and product reviews to surprising a stranger with a picnic on the beach TRIBE creators came to the party with high-performing and entertaining content.

Tactics used

micro TikTokkers, How-to Tutorial Content



Organic Performance

16 TikTok Posts | $0.59 CPE | 171,408 Views | 311 hrs of Total Play Time


Check out the top performing post


TOP PERFORMER: @foodplattermum

95,900 Views | 29,858 Reached Audience | 3244 Engagements | 162hrs of Total Play Time

...and growing


Watch the content here

by @annaliseewood


by @fit_theoryau


by @emilyclairwebster


by @findinghuggie


by @sydneyfoodspotter


by @geo.gina


by @belindatoks


by @pistachiogelatofan


by @thedahlgrens


by @dassetta


by @ka.z.za


by @karaaaashley


by @mrsnicoll


by @mum_that_toks


by @yourlocaltaurus


Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.