TikTok Case Studies By TRIBE

Case Study: Bangn Body Launch Into the U.S. With Spark Ads

The objective:

To reach a wider audience in the U.S. through Spark Ads

The solution:

Australian skincare brand Bangn Body turned to TRIBE’s TikTok Creator community to generate brand awareness in the U.S. market. Dozens of TikTokkers answered the brief looking for authentic talking to camera videos showing their love for the product while demonstrating how they use it. 

Bangn Body used the TRIBE platform to discover the top-performing organic posts to deploy as Spark Ads.

Tactics used:

Driving Clicks/Sales, How-To/Tutorial Content, Spark Ads

 

Organic performance

251,985 Total Followers, 2.06% Engagement Rate (Not Including Views), 87,454 Reached Audience, 60hrs of Total Play Time

Check out the top performing post

 

TOP PERFORMER: @lilbabyaries

213 Engagements (not including views), 91,100 Views, 72,263 Reached Audience, 48.5hrs of Total Play Time

...and growing.

 

Watch some content from the campaign:

 

by @thestylishmommy

 

by @foodmakeupskin

 

by @milagracefox

 

by @hainelaine

 

by @natosha.micaela

 

by @mrandmrsbest

 

Want to discover how TRIBE can help you nail your TikTok strategy? Request a demo with one of our experts. Or if you’re ready to jump into the world of TikTok influencer marketing on TRIBE, create a campaign today or reach out to your Customer Success Manager to get started.