---
title: Influencer Marketing Predictions 2017 - TRIBE
description: We're racing through 2017, and the Influencer Marketing industry has exploded. So, here's how influencer trends predictions from year's start are stacking up.
image: https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%20All%20Blog%20Headers/November%202018/influencer-marketing-predictions-for-2017.png
---
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# Influencer Marketing Predictions 2017
[
@jcjlifestyle
for Interflora UK
](https://www.tribegroup.co/blog/influencer-marketing-predictions-for-2017)
We are racing through the year and the Influencer Marketing space has progressed along even faster.
In six months we've seen an [industry more regulated](https://www.tribegroup.co/blog/instagram-paid-partnerships-tag-kills-hashtag-ad), there's been cries of smaller is better, and after events like Fyre Festival, brands are realising celebrity endorsements aren't always authentic.
So, how are the industry leader's predictions of influencer marketing trends for 2017 stacking up?
Our founder Jules Lund predicted major growth for the influencer industry in 2017 as more brands realise the major benefits of building relationships with citizen influencers and their tribes.
Over the last six months TRIBE has launched in the UK, establishing a team in London with substantial growth across Sydney and Melbourne too. So he was bang on the money.
You can check out his full prediction and the rest of the thought-leader's influencer trends predictions [here](http://www.adnews.com.au/news/will-the-buzz-continue-influencer-predictions-for-2017).
[](https://cta-redirect.hubspot.com/cta/redirect/1609563/bac929fc-fbad-476f-9704-c3628e7e960b)
### Related posts
[ Industry Trends ](https://www.tribegroup.co/blog/topic/industry-trends) [When Alcohol Brands Fall Under The Influence](https://www.tribegroup.co/blog/when-alcohol-brands-fall-under-the-influence)
Earlier this month, alcohol brands were slammed by VicHealth for “employing...
[ Industry Trends ](https://www.tribegroup.co/blog/topic/industry-trends) [Instagram Founders Break Their Silence Over Influencer Marketing](https://www.tribegroup.co/blog/instagram-founders-break-their-silence-over-influencer-marketing)
During their thought-provoking discussion at this year’s SXSW festival in...
[ Industry Trends ](https://www.tribegroup.co/blog/topic/industry-trends) [Influencers Are the New Brands](https://www.tribegroup.co/blog/influencers-are-the-new-brands)
Our instagram feeds contain high quality sponsored content, runway shows feature popular fashion bloggers, and traditional celebrity endorsements have been replaced by true lovers of the product. It is fair to say that influencer marketing has well and truly taken off! Influencers are now recognised by brands as major marketing channels and are becoming brands themselves. While the difference between influencers and brands once existed, popular influencers have so many followers, they’ve grown their personal brand to the point of and becoming a brand themselves. This uncertainty, along with their unrelatable lifestyles and underwhelming sales results have lead brands towards micro influencers. For an industry based on the “economy of trust”, we think it makes sense to target smaller audiences, spread stronger messages and make a deeper impact. To read more, check out the article here.
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