As new purchasing behaviours replace traditional retail methods, the nature of social commerce continues to redefine itself. With powerful tools like Instagram’s Reels, Instagram Shops, Facebook Pay and of course TikTok (check out our ultimate TikTok guide), Social Commerce is quickly becoming a rich and engaging alternative to encounters with physical retailers and modern-day Ecommerce stores.
And at the backbone of this? Influencer marketing.
Where do I find influencers? How much does it cost? How do I achieve ROI? How do I bring TikTok into the script?
At TRIBE, we've run 10,000+ brand campaigns of different sizes and across different industries. Based on our research and experience, we’ve put together a guide to get you started. From finding the right tools and using the right platforms to developing a strategy and measuring your campaign ROI, consider this your ultimate guide to influencer marketing in 2022.