---
title: Creative Formats for Magical Christmas Content - TRIBE
description: Inspiration for brands of the creative formats that make magical Christmas content
image: https://www.tribegroup.co/hubfs/Blog%20Assets/00%20-%20All%20Blog%20Headers/November%202018/creative-formats-for-magical-christmas-content.gif
---
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# Creative Formats for Magical Christmas Content
[
@lucialolitastyle
for Mars Celebrations
](https://www.tribegroup.co/blog/creative-formats-for-magical-christmas-content)
Flickering lights, glistening snow, steaming hot cocoa by the fire – there’s no doubt that Christmas is a truly magical time.
Influencer inspiration is rife during the festive season, and as content creators begin transforming their socials into winter wonderlands, brands need simply upload a brief and let that seasonal spirit work its magic.
But, without the colour and vibrancy of the warmer months to fall back on, it’s important for brands to gift creators a little extra inspo to make their content sparkle.
> With 71 percent of consumers saying they’re influenced by social media for holiday gift inspiration
- via Hubspot
It’s crucial for brands to be capitalizing on this consumer behaviour and making sure their marketing content is up to scratch.
Luckily, there are a range of creative formats you can request for your campaign to capture the most magical moments of the festive season.
Here’s a few ways to generate enchanting Christmas content and sleigh your TRIBE influencer marketing campaign!
#### Cinemagraphs
[Cinemagraphs](https://www.tribegroup.co/blog/how-to-create-a-cinemagraph-in-5-simple-steps) are the latest motion trend taking our socials by snow-storm, and it’s not hard to see why. These mesmerising illusions add a touch of magic to an otherwise ordinary snap, making them perfect for capturing those special Christmas moments.
Has the steam from a hot chocolate ever been so enchanting?
@scandimummy for Lakeland
#### Flat Lays** **
[Flat lays](https://www.tribegroup.co/blog/how-to-curate-the-perfect-flatlay) are a simple, aesthetic way to display any brand or product. They’re perfect for capturing make up, clothing, travel gear, foodie pics – you name it. But Christmas presents the perfect opportunity to make those flat lays a lil’ extra festive! Put the word out for influencers to [slay their flay lays](https://www.tribegroup.co/blog/how-to-curate-the-perfect-flatlay) with tinsel, treats, textures, Christmas lights – you name it. **
**
@justine-ash for Ferrero Rocher
#### Slow Motion
Slow Mo can capture a single moment in stunning detail, highlighting subtle movements with a sleek, cinematic feel. This format is a simple yet mesmerising way to capture those majestic moments - think snow falling, ripping off Christmas wrapping or kids jumping into their parents’ bed on Christmas morning.
@catherinemack for ecodownunder
#### Stop Motion
Stop motion is a fun and quirky form of content that can work for almost any subject or occasion: if it can move, it can be made into stop motion! This technique is perfect for capturing the fun and festive nature of Christmas: Think product unboxing, gift wrapping, tree decorating or adding a unique spin to step by step xmas recipes.
@danibarrois for Lindt
#### Carousels
Instagram’s carousel feature allows creators to upload 10 photos and videos in a single post, which can be a goldmine for brands – especially at Christmas time. By requesting carousels, you could be getting 10x the content for the price of just one post. Think festive make-up tutorials, before and afters of decorating the tree, or even step-by-step recipes for Christmas dinner.
[Check out how cool an insta carousel is here](https://www.instagram.com/p/BcuDe34lR1A/?utm_source=ig_embed).
Christmas is just around the corner, so now is the perfect time to submit a brief!
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### Related posts
[ Brand Resources ](https://www.tribegroup.co/blog/topic/brand-resources) [Shorts vs Reels vs TikTok: What's the difference?](https://www.tribegroup.co/blog/shorts-vs-reels-vs-tiktok-whats-the-difference)
Repurpose for TikTok, Reels & Shorts. We’ve all heard it before. Some of us are...
[ Brand Resources ](https://www.tribegroup.co/blog/topic/brand-resources) [3 Things Brands Need to Get Right When Selecting Creators](https://www.tribegroup.co/blog/what-brands-get-wrong-about-creator-fit)
There’s over three million creators in the YouTube Partner Program. Add...
[ Brand Resources ](https://www.tribegroup.co/blog/topic/brand-resources) [What Went Viral? The Content and Trends Everyone is Jumping On](https://www.tribegroup.co/blog/what-went-viral-may-2026)
Published: June 2026 Another month, another scroll-hole we’re more than happy...
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