TRIBE in the News By TRIBE

World’s Most Influential CMO, Keith Weed, Invests in TRIBE

After successfully launching in the U.S. and fulfilling a $7.5 million Series A funding round from investors around the globe, 2019 has already been a huge year for TRIBE.  

But, the excitement isn’t even close to over. Keith Weed, the world’s most influential CMO, is investing in TRIBE.

Named the World's Most Influential CMO by Forbes in both 2017 and 2018, Keith Weed – recently retired CMO of marketing giant Unilever – has made no secret of his love for the TRIBE marketplace, endorsing the innovative influencer-marketing model time and time again.

The investment marks Weed's first big project since leaving Unilever at the end of last month, after 35 years in the business.

“What I love about TRIBE is their ability to provide creative at scale, while significantly reducing the cost,'' said Keith Weed.


“One of the biggest challenges facing today’s marketers is trying to balance the ever-growing need for more high-quality content, at greater speed and lower cost - TRIBE solves that issue.”
- Keith Weed



While many have doubted the integrity of the industry in the past, Weed has continued to single out influencer marketing as an increasingly important channel for global marketers, citing TRIBE’s ability to effectively screen influencers as one of the criteria he used to assess his investment.

“The whole area of fake followers and fake engagement is one of the bad parts of influencer marketing. It doesn't surprise me. There’s always a few bad apples, a few bad actors in every new industry," Weed told The Drum.

“What’s great about TRIBE is it ensures their platform and the people working on it are clean.”

Keith Weed with the TRIBE teamKeith Weed (centre) with the TRIBE team.

TRIBE founder Jules Lund also weighed in on how TRIBE is rising above the negative perceptions of influencer marketing to lead the industry in a more authentic direction.

“The future of influencer marketing is far more authentic than its past. And it is enabled by technology,” Lund explained.

“A brand can now mobilize 1,000 micro-influencers with less energy than it did to work with a talent agent or supermodel.”

With more than 20,000 pieces of content being created per month, and over $250,000 worth of branded content generated every day, TRIBE's innovative vision, rapid growth and unparalleled tech has continued to define it as an industry-leader in the influencer marketing space.

Creator content on TRIBE

Already working with 44 of the top 100 global brands, including Unilever, L’Oreal and Marvel, 
TRIBE has exploded into the U.S. market since its launch just 3 months ago, cultivating a network of over 10,000 U.S. based influencers and over 50 local clients, including Procter & Gamble, Logitech and Unilever.

Now, with industry legend Keith Weed along for the ride, TRIBE’s potential, growth and expansion is truly limitless.

“TRIBE exists for marketers. So to have the world’s most awarded marketer validate our model is hard to top,” said Jules Lund. “But what excites me most, is knowing that Keith’s unparalleled expertise will help us understand how to better serve an industry that gets more exciting by the day.”

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