With Halloween spending tipped to reach $9 Billion in the US alone, it’s no wonder that big brands across all industries are creating scarily-good influencer marketing campaigns to tap into this season!
Don’t miss out on your slice of the (pumpkin) pie this Halloween. We’ve got some great strategies and case studies that show how you can use Influencer Marketing to drive results for your brand.
Why run a Halloween influencer marketing campaign?
While there’s no doubt that Halloween is a super fun, visual and social holiday... it also packs a huge commercial punch.
35 percent of consumers look online for their Halloween decoration and costume inspo. With so much Halloween content circulating online, there’s a huge opportunity to get your brand in front of customers in new and exciting ways. Brands can use the occasion to generate visually impressive content – and no one is better at doing this than your own customers!
Get influencers talking in the lead-up to retail season
Halloween marks the start of the busiest time of the year. With Black Friday and Christmas just around the corner, tis the season to be spending! Get in early by capitalising on your creators’ reach and influence. Running a Halloween campaign will allow you to position your brand top-of-mind as consumers start thinking about their holiday shopping.
Get boo-tiful content to use in your social feed
Keeping your brand’s social feed stocked with timely and seasonal content can be time-consuming and frustrating. But don’t let Halloween go by without at least a few themed posts on there to jazz things up!
When you run an Influencer Marketing campaign, you can share your creators’ posts to your own feed once they’ve shared it with their followers. That means not only are you generating word-of-mouth for your brand via your creators’ networks, you’re getting bonus content for your own feed too!
Bring your paid activity back from the dead
Paid ads looking a little… erm… lifeless? Running a Halloween campaign can allow you to generate heaps of fresh, new content to liven things up! You can licence your best performing influencer posts and repurpose them across other channels to keep your advertising at the top of its game.
Think social ads, images for your new brochure or even stunning outdoor advertising to catch the eye.
Spook-tacular campaign inspo
Check out how these brands have used TRIBE to create killer Halloween campaigns to drive brand awareness and increase conversions.
Get your Halloween brief live as soon as possible to maximise your success – and expect boo-tiful branded content to hit your inbox soon!