We’ve pulled together our top 5 tips on how to create an influencer marketing campaign with TRIBE to make sure your submissions keep rolling in.
Our creators have short attention spans - they’re visual people - so hit ‘em with pics and keep it creative. We managed to pull our Graphic Designer away from her computer long enough to write these handy tips and tricks:
This is the first part of your campaign that influencers will see so make sure it represents your brand to a tee! Feature your product in a lifestyle pic to demonstrate how your product is used and how it fits within the influencer’s
Make sure you have a clear call to action! Without one, our influencers won’t know what to produce for your brand.
Use headlines that help creators to quickly identify with your product. Imagine that they’ve never heard of your product. Take a step back and describe exactly what it is (a handbag, snack, protein shake, car?) and what you want the post to be.
There are only three things you need to remember when choosing the logo for your campaign. Logos will be displayed on a white background so white logos with a clear background are a no-go. Don’t overcrop the logo so you have white space around the edges! Avoid coloured background unless your image is a nice clean square. See below:
This is THE most important part of your influencer marketing brief so listen up! Your moodboard images have more influence over the quality of submissions than any other part of your brief. Creators will take these 6 images literally and use them as inspiration for their own content.
Want to know some more pointers on crafting an influencer marketing campaign that really kicks goals? Check out the below link for our specially curated brand tips on how to get the best out of your influencer-generated content: