With summer vacation just around the corner, the dreaded summer slowdown is following close behind. Between 4th of July celebrations, school holidays and family vacations, it can be hard to drive successful marketing campaigns.
But if you thought influencer marketing went cold over summer, think again. Vacations, road trips, beach parties, bon fires - influencers absolutely LIVE for summer, and their followers do too. Not only are people out and about soaking up the sun during summer, they’re also on their phones snapping more content.
According to Facebook insights, social posts increase by almost 30% in summer time. In fact, posts including the word ‘travel’ have been shown to spike by 46%.
In fact, posts including the word ‘travel’ have been shown to spike by 46 percent. Influencer marketing allows brands to hack these trends and beat the summer slowdown, by letting their own customers pick up the summer slack.
Influencer marketing allows brands to hack these trends and beat the summer slowdown, by letting their own customers pick up the summer slack.
The bottom line? While it might be perfect holiday weather, this is no time for your marketing strategy to take a vacation! Summer actions become transactions, so switch on your summer influencer marketing campaign while you switch off.
Here’s why influencer marketing is the key to beating the summer slowdown…
It’s the perfect time to experiment with IM if you haven’t done so before
Influencers are super inspired during summer, making it the perfect time for brands to leverage the hype around holidays, events, food & drink, seasonal trends and travel destinations by activating influencer marketing.
Not only are micro-influencers most engaged during summer – their followers are too. Audiences are ready to consume more social content and are consequently more receptive of marketing and sponsored posts. This means that not only do creators have even more reason to keep up a steady stream of posts, brands do too.
Summer can also be a great time to ask for fun formats. From fashion flat lays to beach bonfire boomerangs to seaside cinemagraphs, the potential content combos brands can leverage are truly endless.
UGC generates more engagement
Micro-influencers are simply everyday people who have built dedicated, niche audiences who are specifically interested in their content and lifestyle. This makes their followers highly engaged, dedicated and ready to act on their recommendations – basically a pre-activated pool of potential customers for your brand. Not only this, but user-generated content is proven to perform 6.9 times higher than brand created content.
Advertising with micro-influencers who already organically use and love your product will allow brands to penetrate the online market during a season which is otherwise a difficult period to engage.
It allows you to capitalize on Calendar events
Summer is the perfect time for brands to capitalize on popular calendar events such as July 4th and back to school, as well as family vacations and traditional summer activities like beaches, camping and BBQs.
While Influencer Marketing can make a massive impact all year round, it’s a particularly powerful resource for leveraging Calendar Events.
Consumers’ interest and engagement is at an all-time high during the holiday season, and utilizing micro-influencers to capitalise on consumers high spirits can dramatically increase the reach, engagement, and profitability of your campaign. Plus, unique events mean unique content – a great way to captivate the attention of niche audiences.
generate volumes of content at speed, scale and a fraction of the cost
Even better, you don’t need to cough up all of your summer profits for a brilliant summer influencer campaign.
Unlike celebrities, who charge large amounts for a single post, micro-influencers create large volumes of high-quality content specifically for your brand, allowing you to spread your summer budget across multiple, more-potent audiences for a fraction of the cost.
In fact, 84% of micro-influencers charge $250 or less for each sponsored post on Instagram, and 97% of them charge no more than $500 for each Instagram post.
In fact, 84% of micro-influencers charge $250 or less for each sponsored post on Instagram, and 97% of them charge no more than $500 for each Instagram post.
Simply put - for the cost of one celebrity influencer post, you could receive dozens of micro-influencer posts with higher engagement, wider reach and more branded content to repurpose.
Schedule posts to go live while you relax
You can also schedule entire influencer campaigns weeks or even months in advance, meaning you can kick start your summer marketing while you kick back.
Apart from being able to create a brief in minutes, have an inbox full of branded content in hours and complete your campaign in days, TRIBE scheduling means that brands can submit their brief on Monday and have content published by Friday, so you can chill out and enjoy summer along with everyone else.
